Pulling Back the Curtain on Surcharging, Cash Discounting
May 06, 2019•45 min
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Episode description
Learn how one ISO minimizes churn with merchant options for passing along costs to customers
Phil Ricci, Vice President of Sales Operations at Clearent, describes how Clearent supports different paths to success in helping merchants pass along card processing costs to customers. Options include cash discounting, surcharging, and a combination of the two. Plus James explains tiered pricing and Patti reports on Apple's credit card gambit.
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