Design is incredibly important for e-commerce in 2021. Why is it so often overlooked?

Good design is about more than being pretty. It's strategic and should be done with intent, to accomplish a very clearly defined goal. In this discussion we talk to Simon Cooper of Hybrid Ideas on topics such as why design is still important, why using templates may not always be the best choice, even if they look good, and how business owners can work more effectively with their designers.