Kris Lawson | The business side of podcasting

Melbourne Podcasters Keynotes

Aug 20, 2018•1 hr 4 min•Ep. 12

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Episode description

Topic: The business side of podcasting — Creating an engaging show which pays the bills

Speaker: Kristofor Lawson (Moonshot)

You'll learn:
1. Overview of Podcast Movement 2018 — What is everybody talking about in the world of podcasts?
2. Funding your side-project — How do you make money? How do you find advertisers? What CPM rate should you charge? What is a "CPM"?
3. How to use data to create better content for your audience.

Kristofor is the founder of Lawson Media — a podcasting company which connects podcast listeners with global stories. He's also the creator and host of Moonshot, an award-winning podcast exploring the world's biggest ideas and the people making them happen. Kristofor is an experienced journalist who has worked at the ABC, SBS, News Corporation, and Network Ten.

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

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