Série Commerce #1 | A exigência e os bens de consumo
Nov 06, 2024•32 min
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Episode description
Cesar Nicolau, diretor de marketing da Ypê, e Tannia Fukuda, diretora de marketing de Seara, debatem como a digitalização mudou o comportamento e a jornada na compra de bens de consumo e o equilíbrio entre experiência de marca e eficiência nos negócios.
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