When the summer heat hits, customers are already looking — your job is to show up first and win the call. In this episode, we break down how to capitalize on hot-weather urgency with quick, smart, real-time marketing that books jobs fast.
This month’s MegaMarketer podcast focuses on customer retention strategies specifically for HVAC and plumbing businesses, emphasizing how keeping existing clients can be significantly more profitable than acquiring new ones. You’ll learn actionable tactics like personalized communication, referral programs, and follow-ups, all backed by industry-specific data showing the long-term value of loyal customers.
Many contractors get frustrated with the performance of their marketing, but the problem might be the messaging you’re using. Make sure you’re heard by your prospects for better results.
The best way to predict what’s ahead of you is to look at the trends developing. Contractor’s marketing must be prepared to take advantage of the huge growth potential in 2025.
7% of small businesses do not have goals, and many more don’t know how to hit the goals they have. Here are three questions all contractors should ask to start them down the road to success in 2025.
Contractor marketing during the holidays is simple: help homeowners get what they WANT while incentivizing them to act now on their NEEDS and you’ve got a winning plan.
Homeowners are stressed and distracted, so many contractor marketing messages fall on deaf ears during the holidays. Two stand out: “I can help assure your holiday plans are successful,” and “I appreciate you.”
How you market your contracting business during the Fall season can make or break your bottom line by year’s-end. Have a plan to generate business now and book future business for later.
Contractor success isn’t about being “lucky,” it’s about being prepared for what you know is coming next. As the seasons change will you fall behind?
Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don’t have to.
Advertising discounts can cheapen your brand and steal your negotiating power. Learn how to close deals without giving away the farm when you don’t have to.
EGIA board member and Flow Odessy founder, Drew Cameron, joins the show to discuss common problems he sees that hinder contractor growth.
Years of contractor marketing advice all rolled into one simple statement: Existing customers are valuable enough to warrant more investment, and stronger relationships will transform your bottom line.
Most contractors get complacent, playing defense hoping to hold on to what they have rather than aggressively taking market-share. But simply trying not to lose will get you beaten more times than not.
Customers are skeptical of new businesses and are constantly on the lookout for being scammed. Does your communication build trust and form a mutually beneficial relationship?
Is your strategy, messaging, and target market correct for you to achieve your 2024 goals? Contractor marketing success is within your grasp.
Many contractors share the same issues, questions, and frustrations. Strategy and planning can take you out of the pity party and headed toward success in 2024.
Holiday marketing for contractors can be busy and frustrating. How can you make the most noise and get the most response over the next couple of months?
The power of messaging can boost or damage your business quicker than anything else in marketing. Are you leveraging your customer communication in the right ways?
The most successful contractors are always planning ahead, even during the busiest times. What is your marketing strategy for the shoulder season ahead?
Good price positioning is a huge problem for contractors. Most are doing way too much for far too little, but how do you demand more premium pricing? It's all in the messaging.
"Why should I choose you?" is the most important question your business' messaging can answer for your prospects. A good value proposition gives potential customers reason, confidence, and excitement in coming your way.
Referrals are the best leads you can get for growing your contracting business. Here's why your customers might not be giving them to you.
How frustrating are you to work with? Reviewing your processes and communication could be the key to keeping customers and collecting higher tickets.
Convincing homeowners they have needs isn't hard but getting them to call you to fix them is. Contractors must act first, with effective strategy and messaging, if they ever hope homeowners will be moved to respond.
All the information and recommendations business owners get hit with can be overwhelming. Focus on finding your biggest problem and work on the solution until it's fixed, before moving on to problem #2.
There's so much we can learn from those who've found success in-home service marketing. Hear some practical tips on planning, media types, scheduling, and budgeting from an expert.
Do you make the same New Year's resolution every year and never seem to make any change? You need a plan, accountability, and the proper motivation to keep you on track.
You can waste a lot of time and money marketing to distracted homeowners at the end of the year. Here's how to get the most attention and make the most impact.
Calls are at a premium during the milder seasons, so make sure you're getting the most out of each one that comes in. Special guest, CSR trainer and business coach, Dave Tester, joins us for a little "shoulder surgery."
