MTO Episode 7 - Bill McKibben (Founder of 350.org)

Today on Meet The Operators: Bill McKibben, Founder of 350.org, and one of the foremost climate activist of our generation. Key Topics Covered: How 350.org got started (1:05) Going from 0 to 5200 simultaneous demonstrations (4:10). Finding influencers (5:50). Measuring success and key metrics in the fight for climate change (10:00). Defining culture (12:50). Creating incentives (16:18). How do people get involved? (27:16)