Reviews: Good, Bad and Fake

In this conversation, Dr. Kate Dee and Stephen Moritz discuss the importance of reviews in the medical spa industry and why so many are fake. They focus on Google and Yelp reviews and mention RealSelf as an alternative review platform for plastic surgeons. This conversation explores the limitations and challenges of relying on reviews for evaluating medical spas and doctors.They also touch on other doctor review sites and the importance of credible third-party platforms.The hosts provide insights on identifying fake reviews and the tactics used by competitors or others to write fake bad reviews. The conversation concludes with a call to action for leaving reviews for doctors to support their practices.

Takeaways

• Google reviews are highly prioritized by businesses and customers based on availability, ease of writing a review and trustworthiness.

• Yelp's review algorithm is questionable, as it favors reviewers who write a lot of reviews, even if they are negative.

• RealSelf is a platform that provides information about plastic surgery procedures and allows users to find and review doctors.

• Lots of reviews are fake– sometimes this is impossible to figure out, but there are a few tricks.

Chapters

00:00 Introduction and Focus on Reviews

01:09 Google Business Reviews

04:02 Yelp and Google Reviews Comparison

05:54 Yelp Reviews

23:11 RealSelf

24:17 Other Doctor Review Sites

25:46 Testimonials on Webpages

27:19 Importance of Credible Third-Party Platforms

28:23 Spotting Fake Reviews

31:12 Fake Reviews and Competitors

34:40 Penalties for Fake Reviews

36:48 Personal Attacks and Fake Reviews

37:17 Importance of Leaving Reviews for Doctors