MediaJobs.com Interviews Thinkvine
Sep 18, 2013•31 min
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Episode description
Disrupting market research and test marketing, Thinkvine thinks it has a better idea that will cost marketers and brand managers a lot less. They have developed software that can simulate how consumers will react to new and existing products utilizing a variety of media.
Roy Weissman interviews Mark Battaglia, CEO of Thinkvine, about Thinkvine’s marketing mix optimization software that is changing market research forever.
Roy Weissman interviews Mark Battaglia, CEO of Thinkvine, about Thinkvine’s marketing mix optimization software that is changing market research forever.
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