Salvaging a bad brief
Apr 23, 2022•1 hr 39 min•Season 6Ep. 7
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Episode description
Adam Hickey returns for this very special episode. We do a live workshop and shake-down a media brief.
Jump to a specific topic by using chapters (on some apps) or with the times below:
5:25 Campaign
7:35 Proof point
11:50 Objectives
17:13 Background
33:21 Challenge
43:07 Audience
52:21 Strategy
58:08 Tagline
1:00:10 Brand feel
1:08:15 Product overview
1:19:44 Budget and timings
1:27:04 Love to see
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Edited, Hosted and Produced by Joanne Helder
Music by Donyea Goodman at donyeamusic.biz/onlinestore
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