Interrogating the Brief
Mar 14, 2021•50 min•Season 4Ep. 2
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Episode description
Strategy Consultant / Trainer Julian Cole joins us once again to cover off this important topic.
In Media Sales, particularly within the agency side of media sales, a brief represents the first critical stage in a potential revenue opportunity.
The ability to review a brief thoughtfully, to understand, to extract key pieces of information and then translate that brief into your own media solution is a critical skillset. It takes time and practice to develop but pays massive dividends when done right.
Follow @byjuliancole on Instagram.
Connect with Jamie on LinkedIn
Edited, Hosted and Produced by Joanne Helder
Music by Donyea Goodman at donyeamusic.biz/onlinestore
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