Data Tells, Insight Sells
Sep 30, 2019•37 min•Season 1Ep. 5
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Episode description
In this episode we speak with Janelle Shinners, Business Strategy Director at Ikon Communications. We unpack the vital role of audience insights within the media sales process; outline the difference between data, observations and true insight; and also discuss how a quality insight can assist a media salesperson to formulate and validate a solution. Finally, Janelle provides suggestions for instantly applicable techniques that can support the generation of better insights; even with scarce resources.
Recorded by Stevie-Leigh Batiste at SoundsLikeButter
Edited, Hosted and produced by Joanne Helder
Music by Donyea Goodman at donyeamusic.biz/onlinestore
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