“I am trying constantly to look for any indication that something is working.” Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) The Media Roundtable is back! This week we’re bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand Mar...
Dec 04, 2024•42 min•Ep. 79
“For me, it's like being on the Titanic, and somebody’s saying, ‘Oh, look, that iceberg looks nice. Let's go over there.” James Cridland (editor, Podnews and Podcast Business Journal) The Media Roundtable is back! This week we’re taking a deep dive into the future of podcasts – our dreams, fears, and the unknown. Dan Granger (CEO, Oxford Road & Veritone One) hosts fellow audio experts Spencer Semonson (Media Supervisor, Oxford Road), Stew Redwine (VP Creative Services, Oxford Road), Ricardo ...
Nov 27, 2024•1 hr•Ep. 87
“As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate–SiriusXM’s in-house audio agency) to discuss the science of p...
Nov 20, 2024•44 min•Ep. 91
“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh),...
Nov 13, 2024•1 hr 3 min•Ep. 86
“There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.” Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) The Media Roundtable is back! This week we’re taking a deep look into audio’s role in politics. Dan Granger, (CEO of Oxford Road & Veritone One) hosts Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend), Neal Lucey (EVP of Strategy & Insigh...
Nov 06, 2024•48 min•Ep. 98
“We took on the stance of being on the side of our sponsors, embracing them and their dreams.” Dana Carvey (Comedy Legend, Co-Host of Fly on the Wall) The Media Roundtable is back! This week we’re bringing you one of our many favorite chats from Oxford Road’s 2024 CAO Summit: “Permission to Laugh.” Jenna Weiss-Berman (Co-Founder & Co-CEO, Pineapple Street Media and EVP, Head of Podcasts at Audacy) hosts a fireside chat with SNL comedy legends and longtime friends Dana Carvey (Wayne’s World, ...
Oct 30, 2024•33 min•Ep. 75
"Brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain." Dan Granger (CEO, Oxford Road & Veritone One) The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry. If you haven’t heard, Oxford Road and Veritone One, under Insignia Capital Group, plan to join forces to form the world's largest podcast and creator-based...
Oct 25, 2024•34 min•Ep. 76
“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.” Rion Swartz (Legendary CAO) The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many o...
Oct 16, 2024•1 hr 6 min•Ep. 38
“There's interesting data that's been coming out suggesting that podcasts and hosts are the most trusted figures in media.” Brian Reed, (Host of Question Everything, S-Town - This American Life) The Media Roundtable is back! This week we’re bringing you a hard-hitting story featuring a unique, journalistic perspective on the landscape of audio and media. Dan Granger, (CEO & Founder, Oxford Road) sits down with journalist Brian Reed, (Host of S-Town, The Trojan Horse Affair, This American Lif...
Oct 09, 2024•57 min•Ep. 96
“Take big swings.” - Robbie Giles (VP, Performance & Lifecycle Marketing, MasterClass) The Media Roundtable is back! This week we’re bringing you one of our favorite panels from the CAO Summit, recorded live at Spotify’s Pod City Campus. There’s no bigger performance lever than our topic— message optimization. Stew Redwine (VP Creative Services, Oxford Road) hosts all-star CAOs Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Robbie Giles (VP, Performance & Lifec...
Oct 02, 2024•50 min•Ep. 74
“When you can find the right partnership with a host, it can truly transform your business.” Steve Blackford (Head of LifeLock Customer Acquisition, Gen) The Media Roundtable is back! This week we’re featuring one of the most insightful talks from the CAO Summit–Audio’s Role in the Marketing Mix. James Ingrassia (EVP, Client Service, Oxford Road) moderates an all-star CAO panel with Alexis Gossard (Senior Manager, Media Strategy, Bayer), Ethan Shibutani (Senior Director, Growth Marketing, DraftK...
Sep 25, 2024•36 min•Ep. 80
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina." Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft. Join Stew and Oskar as they talk Wondercraft's origins, how to think in audio, and the most important audio factor: Ryan Reynolds. Plus–breaking down ~$20M in audio ads from BetterHelp, Toyota, Whol...
Sep 19, 2024•40 min•Ep. 100
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic Truths." Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald’s. The Golden Arches are an audio advertising giant, (celebrated extensively in Ad Infinitum S01 E07 ‘It’s all in the Execution’) and we’re mining insights from Mickey D’s 20+ year “I’m Lovi...
Sep 12, 2024•30 min•Ep. 93
“What is the state of audio advertising? It's under construction.” -Dan Granger (CEO & Founder of Oxford Road) The Media Roundtable is back! This week, we’re bringing you a key event from our CAO Summit: The State of Audio Advertising. Dan Granger (CEO & Founder of Oxford Road) took the stage at Spotify’s Pod City campus with fellow Oxford Road luminaries Steven Abraham (President, Oxford Road), Giles Martin (EVP of Strategy & Insights, Oxford Road), Miranda Romano (VP of Media Servi...
Sep 05, 2024•1 hr 22 min•Ep. 82
The Media Roundtable is back! Fresh from Podcast Movement 2024 in DC, we’re here to alleviate FOMO (ICYMI) and share the biggest takeaways from speakers and attendees. Dan Granger (CEO & Founder, Oxford Road) recaps and reminisces with fellow Oxford Roadies Miranda Romano (SVP, Media, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road) and welcoming Tess Ryan (Associate Media Director, Oxford Road). The team is talking: Two Kinds of True Crime, Research Superpowers, What Bran...
Aug 28, 2024•54 min•Ep. 84
The episode of the Media Roundtable is a guaranteed jolt of energy showcasing the positive power of audio! This week, we feature the kickoff event from our 2nd Annual CAO Summit. The conversation focuses on what makes our work matter: Purpose. Dan Granger (CEO & Founder, Oxford Road) takes the stage with two audio titans; Ashley Flowers, (Founder & CEO, audiochuck, Creator/Host of Crime Junkie) and Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp) to discuss harnessing...
Aug 21, 2024•39 min•Ep. 78
“If the ad load of an episode goes from 5% to 15%, you can reasonably expect a 30-40% drop-off in conversion rate.” Pete Birsinger, CEO & Founder, Podscribe For every podcast ad you’ve bought, there’s a hidden variable that swings performance in double-digit percentages. It’s time to talk about that. This week, in a ground-breaking episode of the Media Roundtable, we reveal our newest report, The Danger of Rising PodLoad: How Increasing Clutter Erodes Podcast Advertising Value. This industry...
Aug 14, 2024•15 min•Ep. 38
“You don't need pictures in front of you to see what you're feeling.” Kraig Kitchin, Audio Legend The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 7 - "Audio Affects." Fearless host Stew Redwine (VP, Creative, Oxford Road) welcomes bonafide Audio Legend, Kraig Kitchin. Kraig’s a Talent Manager for many on-air personalities and longtime Senior Strategic Advisor for Oxford Road. (Check out his epic episode of the Media Roundtable) As if that...
Aug 07, 2024•37 min•Ep. 88
“It's easy to be enraged. It's essential to be engaged.” - Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) The Media Roundtable is back! This week we’re going back to our roots and one of our passions: Civil Discourse in Audio. Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David Plouffe ...
Jul 31, 2024•35 min•Ep. 77
"It was just great to see that community taking place right in front of our eyes." James Ingrassia, (EVP of Client Services, Oxford Road) The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week. Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brilliant CAOs/attendees: Mae Haynes, (Brand Media Manager, The Home Depot/GCC/Blinds.com) Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com &...
Jul 25, 2024•59 min•Ep. 92
“We really want to deliver on the connectivity between the host, the sponsors, and the audience.” - Mike Jensen, CEO of Rhapsody Voices This week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there’s also timele...
Jul 17, 2024•48 min•Ep. 95
Oxford Road’s 11th anniversary has just passed and we just can’t help but feel nostalgic this week. On that note, this week’s Media Roundtable special edition takes a look back at our past 5 years, with all the changes that have taken place in our world and the industry at large since 2019. In this episode, we feature 3 of Oxford Road’s ‘middle children’—folks who joined us at the halfway point of our existence, who also have a BIG hand in developing our agency into who we are today. Giles Marti...
Jul 10, 2024•55 min•Ep. 83
“We’re not even talking about the content anymore. It’s either brand-safe or it’s not brand-safe. But what is that actually doing? - Adam Curry, MTV Video Jockey & Host of No Agenda We like to say our CEO & Founder, Dan Granger, got in on the ground floor of podcasting. However, if there’s anyone his senior in the industry, it’s Adam Curry (MTV Video Jockey and host of No Agenda). Known as the Podfather, he was into podcasting in the early 2000s, back when apps were called applications a...
Jul 04, 2024•1 hr 17 min•Ep. 94
If you missed out on Cannes or if you simply miss Cannes, we have your cure. Dan Granger (CEO & Founder, Oxford Road) jumped in the booth at Spotify’s Podcast Studio at Cannes to talk with Conor McKenna (Partner, LUMA). They channel the excitement and buzz from the festival into a 45-minute rundown packed with insights from their week on the Riviera. We’re talking creativity’s role in marketing, forecasts for the macro environment in 2025, the value of AI in audio, and so much more. Listen t...
Jun 26, 2024•50 min•Ep. 87
“A podcaster is talking to your exact target audience.” - Hala Taha Today, we have a true Ad Infinitum gem! Host Stew Redwine (VP of Creative Services, Oxford Road) covers all things B2B podcast ads with Hala Taha (CEO & Founder, YAP Media) AKA the Princess of Podcasts herself! These two advertising experts reveal their secrets to making B2B podcast ads truly resonant and effective. Hala’s insider tips? Know and use the product, be a storyteller, and be a broken record. Listen to the full ep...
Jun 26, 2024•48 min•Ep. 102
“When we think of AI, it is a forward and a backward-looking question. ‘What's going to happen?’ We don't know. ‘Have we ever not known before?’ Well, every day of our history, we've not known. So there's the lesson.” - Lindsay Graham (CEO & Founder, Airship) The Media Roundtable is back! This week we’re looking into the present through the lens of history. Dan Granger, (CEO & Founder, Oxford Road) hosts Lindsay Graham (not Lindsey Graham). This Lindsay is a Webby Award-winning and Ambie...
Jun 19, 2024•44 min
“Rather than trying to throw brands in at the deep end of the pool, how do we build them a staircase?” Dan Granger (CEO & Founder, Oxford Road) The Media Roundtable is back! This week we’re talking directly with two extremely successful Chief Audio Officers to answer one key question: “What do brands want?” At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie G...
Jun 12, 2024•39 min•Ep. 81
The Media Roundtable is back! This week we’re recapping a whirlwind of a time from the 3rd International Podcast Show in London. If you missed out, we’re here to ease your FOMO (and hopefully inspire you to make the trip next year). Steven Abraham (President, Oxford Road) hosts fellow Oxford Road jetsetters Miranda Romano, (SVP of Media Services, Oxford Road) and Giles Martin (EVP of Strategy and Measurement, Oxford Road). Plus our old friends Amelia Coomber (Head of Marketing and Growth, Podscr...
Jun 05, 2024•52 min•Ep. 88
If you get too cute, too kitschy with it, that could turn people off in the wrong way where they actively dislike the brand.” Ray Harkins, Senior Account Executive, Wondery The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads." Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest? Ad wizard and Host Stew Redwine (VP, Cr...
May 29, 2024•56 min•Ep. 99
You could envisage a future where a run-of-network buy was voiced by the person who's hosting each individual show through the power of AI.” - Giles Martin (EVP, Strategy & Insights, Oxford Road) Chief Audio Officers, rejoice! The Media Roundtable is back, covering this week’s top audio stories and there’s a lot to digest. Dan Granger (CEO & Founder, Oxford Road) hosts fellow Oxford Road luminaries James Ingrassia (EVP, Client Service), Kyle Jelinek (VP, Client Strategy), and Giles Marti...
May 22, 2024•56 min•Ep. 89
