Welcome to the Med Spa Success Strategies Podcast - where med spa & aesthetics practice owners come to discover strategies and tactics that help them better market and manage their practices so that they can grow, scale and have more financial freedom.
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Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule In this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn ( https://www.keepwhatyouearn.com/medspas ), fractional CFO and host of the Keep What You Earn podcast, about her...
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into what truly sets your med spa apart from the competition. We’ll break down the key differentiators you can embed into your marketing strategy to make your practice irresistible to prospects.Whether you’re running Facebook and Instagram ads, Google campaigns, or offline efforts, this episode offers actionable insights to help you stand out. We discuss ho...
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, Lauren and I dive deep into one of the biggest pain points we see with med spa marketing: misalignment between goals and strategy. The truth? You can’t have it all. Every marketing path comes with trade-offs, and this episode will help you pick your pain strategically, so you can align your ad spend, offers, and growth goals for real results. We break down the real decision...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Thinking about buying a new med spa device? Before you invest thousands into the latest laser or machine, watch this video. We break down the most common mistakes med spa owners make when purchasing equipment and how to buy smarter by choosing only what you and your patients truly believe in.In this...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Want clients to love your med spa, not just their provider? This video shares the exact strategies successful med spas use to build long-term client loyalty to the practice, not just the injector—so you can scale beyond a single provider and grow with confidence.In this video, you’ll learn:✅ Why pro...
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule In this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent ...
Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing.Download our FREE 2025 Social Media Guide for Med Spas: https://go.medspamagicmarketing.com/2025-social-media-guide In this episode, Lauren and I dive deep into what actually works when it comes to organic social media marketing for med spas in 2025, and what’s just a distraction.We walk through a strategic framework you can use to align your social efforts with your business goals whether you’...
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule On this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leade...
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.On this episode, Lauren and I break down the most effective and profitable marketing strategies for med spas in 2025 - based on what we’re seeing actually work across dozens of practices we work with every day.Whether you're just getting started or scaling past $3 million per year, this episode gives you a clear roadmap to prioritize your time, ad budget, and growth strategies.We talk about....
Nationally recognized injector Haley Wood discusses her journey and strategies for a thriving med spa, focusing on a values-driven practice. She highlights the importance of professional social media, clear leadership, and fostering patient loyalty through exceptional experiences. Key takeaways include understanding your numbers, making strategic device purchases, and cultivating a referral-worthy team culture through strong communication and mentorship.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Welcome to Episode 8 - the final episode - of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This final e...
Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing. In this full-circle episode, we’re excited to welcome back Sara Shikhman - attorney, entrepreneur, and managing partner at Lengea Law - for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.Whether you’re just starting out or already scaling, this episode is packed with insights to help you g...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Want more Botox clients without wasting ad dollars? This video breaks down the exact blueprint we use to help med spas attract high-quality Botox patients using proven Facebook, Instagram, and Google Ads strategies, plus how to measure ROI and scale with confidence.In this video, you’ll learn:✅ Why ...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Welcome to Episode 7 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. - This episode is all about what ...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Are you treating your med spa marketing as an expense instead of an investment? That mindset could be holding you back from real growth and profitability. In this video, I break down a common and costly mistake that many med spa owners make when budgeting for advertising. You'll see exactly how und...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Struggling to get results from your Facebook and Instagram ads? You’re not alone, and the problem isn’t always the platform. In this video, we break down the 9 most common reasons your Meta Ads aren’t performing... and how to fix them to generate more leads, more bookings, and more revenue from your ...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Most med spas stop running body sculpting ads too soon - not because they aren’t working, but because they don’t understand what the real ROI looks like. In this video, we break down the truth about “expensive” leads and low conversion rates... and why they might be the best opportunity to boost prof...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode is all about SEO for ...
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away. If you're ready to implement more efficient & effective marketing strategies f...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Most med spa owners don’t fully understand how new clients actually choose where to book their first appointment - and it’s costing them leads, appointments, and long-term loyalty. In this video, we break down the Purchase Matrix and show you how smart clients are really making their decisions.In thi...
Work with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies...
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule On this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. ( https://rskin.net/ )In this episode, Ricky and Raquel discuss her journey in the med spa industry and the ...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - A lot of med spas unknowingly sabotage their own show-up rates by including a default confirmation text that gives new clients an easy way out after they’ve already booked. In this video, we break down why this common practice is a major mistake and what to do instead. In this video, you’ll learn: ...
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing . In this episode, we’re delivering a range of insights and actionable strategies to help you grow and thrive in today’s ever-changing landscape. From navigating economic uncertainties to fresh marketing ideas and operational tips, we've got you covered with real-world advice you can implement today.If you’re ready to take your marketing efforts to the next level and thrive through tough tim...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Groupon has long been a go-to strategy for attracting new clients to med spas, but does it still work in 2025? While it can drive traffic, the real question is whether those clients stick around and contribute to long-term profitability at a satisfactory rate. In this video, we explore the real pros...
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Branding is one of the most misunderstood concepts in Med Spa marketing. Many think it’s just about logos and aesthetics, but true branding is what sets you apart in a crowded market and builds long-term loyalty. In this video, I break down what branding really entails for Med Spas and how to incorp...
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re introducing a brand-new format designed to provide even more valuable insights into med spa marketing, management, and growth. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode: Thoug...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -In this video, we dive into Google search data to analyze the current Med Spa market trends and how consumer interest in popular treatments like Botox, laser hair removal, CoolSculpting, and Semaglutide has shifted over time. Using Google Search Analysis, we uncover key insights that every Med Spa o...
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode takes a deep dive in...
