Allen Ortega on What It Really Takes to Work with CeraVe

Med Creator 101

Jun 30, 2025•28 min•Ep. 21

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Episode description

Allen Ortega, Global Head of Social & Influence at CeraVe joins Dr. Portela and Mimi for an exclusive, behind-the-scenes chat about one of skincare’s biggest brands online and offline. From partnering with A-list icons like Michael Cera, Charli D’Amelio, and Emma Chamberlain to masterminding viral, award-winning campaigns and championing derms on social, Allen pulls back the curtain on how CeraVe stays ahead and leads with authenticity, purpose, and powerful storytelling.

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Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Mimi Banks: @mimibanks | @mbsocial.agency

Follow CeraVe:
Instagram: @cerave | TikTok: @cerave | Youtube: @cerave

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