How Chinese will the Chinese consumer remain?

Chinese consumers are changing – that much everyone can agree on. But how exactly are consumers starting to resemble their counterparts in the rest of the world? And in what ways will they continue to behave as they always have?

Nick Leung, Managing Partner of McKinsey’s Greater China Practice, discussed a new report that addresses this issue with Max Magni and Ming Zhang. Max is a Partner in Hong Kong who heads the Consumer Practice. Ming is a Partner in Shanghai.