Michael Kitces on the Power of Content Marketing
Episode description
This week on the Maximum Advisor Podcast host Chip Munn is joined by Michael E. Kitces, MSFS, MTAX, CFP®, CLU, ChFC, RHU, REBC, CAS. Michael is the Director of Wealth Management for Pinnacle Advisory Group, a private wealth management firm located in Columbia, Maryland that oversees approximately $2.0 billion of client assets.
Listen in now as Chip and Michael dive into a riveting discussion on topics like content creation, industry networking, and relationship building. Some of the most valuable conversations this episode include:
- Why content marketing is the secret to prospecting for the introverted advisor; allowing you to provide value, build trust and bring ideal business right to your door - all without the awkward networking events and service pitches.
- The keys to content marketing for the average advisor who wants to grow, but hasn't built up a network and platform already.
- Navigating compliance requirements with content marketing and publishing your insights and commentary on the market.
- Identifying your niche content topics to connect with your clients and prospects without competing with major companies, like MarketWatch or CNBC.
- How to analyze and leverage website analytics to track the trends in the efficacy of your content marketing efforts.
The goal of this show is to develop a community of advisors who are focused on being better advisors, better business owners, and better people.
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