How Affluent Investors Select Elite Advisors - Kevin Nichols Breaks Down Social Media and Video Marketing

This week on the Maximum Advisor Podcast host Chip Munn is joined by a long-time colleague, Kevin Nichols, to discuss all things social media. Kevin has been with The Oeschsli Institute for twelve years and currently serves as the COO and Director of Coaching and Social Media. 

Listen in now as Chip and Kevin dive into topics surrounding marketing, social media, and prospecting specifically for financial advisors. Some of the most valuable conversations this episode include: 

• How the affluent, particularly under age 45, prefer to receive educational content.
• The best ways to connect with affluent prospects in more mature brackets, such as 45-65 and 65+. 
• The necessary materials and practices to begin recording educational video content for your audience and why it's not as scary as it sounds to 'give your knowledge away' to prospects and consumers.
• How to get clear on your target market and run targeted advertisements to these 'micro-niches.' 
• The best way to use new social media connections to do what Kevin refers to as the 'new age cold calling.'
• Why it's worth the effort to navigate compliance departments and restrictions in order to branch out in your content marketing ad prospecting. 

The goal of this show is to develop a community of advisors who are focused on being better advisors, better business owners, and better people. To take advantage of the most important marketing, selling and positioning tool for your practice grab our scorecard: http://maximumadvisor.com/scorecard/