Matti Haapoja Podcast

Unscripted behind-the-scenes interviews and conversations about the creator economy, technology, and trends with other creator friends, business leaders, and, well.. other cool people!

Matti Haapoja is a YouTuber, content creator, and filmmaker with over 1M subs who has a knack for navigating this creator economy space.

If you're an aspiring content creator wanting to break free from the traditional way of doing things, a small/medium-sized business wanting to grow, or brands operating in the creator economy - this podcast will for sure have some nuggets of gold for you.

Last refreshed: July 20th, 2025 at 8:41 PM ⓘ

Follow this podcast in the Metacast mobile app to refresh it and see new episodes.

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

EP 018 | Weirdest Vine Brand Deal EVER with MATT PAQUETTE

Matti’s former editor, former vine star, former Ryan Reynolds editor, now Web3 Programmer Matti Paquette sits down with Matti and Manager Tyler. They dig into Matt’s interesting career path of always being on the cutting edge of what is happening on the internet! From having 760k followers on Vine, to now programming Web3 Matt has always had a knack for knowing what is next and becoming a fast expert. This was a fun conversation! Matthew Paquette YouTube: https://www.youtube.com/c/matthewpaquett...

Nov 01, 2022•1 hr 8 min

EP 017 | How to go full time YouTube faster with LILA

Matti sits down with Lila (from YouTube)! She shares her journey from why she started YouTube, when she went Full Time YouTuber, and what she would recommend to people starting YouTube now! They discuss their top revenue streams and why understanding the importance of knowing your brand value is KEY. This will help with negotiations with brands and agencies! LILA YouTube: https://www.youtube.com/c/lilafromyoutube Instagram: https://www.instagram.com/lilafromyoutube/ Twitter: https://twitter.com/...

Oct 25, 2022•57 min

EP 016 | Consequences of VIRAL success with HAYDEN PEDERSEN

In this episode Hayden walks us through his filmmaking journey. Starting from a school project that took him to Utah, to over 1M subscribers on YouTube. With that quick rise, Hayden started reflecting on meaning and purpose and started to look inward through meditation to try and avoid burnout, but like many, succumbed to it. Now on the other side, he shares what we went through and his new perspective on life! A great insight into the ups and downs of YouTube success. Hayden Pedersen YouTube: h...

Oct 18, 2022•1 hr

EP 015 | Making Money from Instagram in 2022 with ALEN PALANDER

Matti sits down with the most mysterious man on the internet, Alen Palander. Alan has a large Instagram and YouTube following and has worked with the most premium brands on earth. He shares how he used to have @newyorkcity and @toronto before he realized how valuable they were. Alen shares his thoughts on where Instagram is today and what it was previously, where he was actually on calls and sharing some of his ideas with Instagram! We learn why Matti’s YouTube audience helped his Instagram grow...

Oct 11, 2022•39 min

EP 014 | Going crazy viral with JULIE NOLKE

Matti and Julie do a deep dive into what it’s like to go viral, how that changed Julie’s life, and how many things stayed the same. They also dig into the importance of taking breaks. They discuss battling the traditional tv/movie vs new-school way to entertain people, and how Julie is starting a new sketch channel Pulp Comedy as a new way to make SNL-like sketches more accessible! Julie Nolke YouTube: https://www.youtube.com/c/FeelingPeckish/videos Pulp Comedy: https://www.youtube.com/channel/U...

Oct 04, 2022•1 hr 4 min

EP 013 | How Becki and Chris became Helicopter Flying Photographer YouTubers

Beck and Chris (literally) fly into the studio and share their journey of becoming the YouTubers they currently are, one's where their niche is... them! From written blogs to video vlogs, they share how owning their interests under one banner, and not ‘niching-down’ into one specific niche works best for them and why! They discuss the teamwork involved in running a channel like theirs and how to navigate Chris working a ‘traditional job’ as a doctor, and Becki having a new-school career. If you’...

Sep 27, 2022•57 min

A Quick Update + Secret Livestream Q&A

🔥Sign Up for Helping YouTubers Company Beta: https://ytbrs.com Don't be alarmed, we aren't going anywhere! Check out this brief episode for an update! Watch/Listen on Spotify: https://open.spotify.com/show/12alD27zoykW7FdZvoVsHD?si=9e7d5b5a290342a5 Listen on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-matti-haapoja-podcast/id1605668768_ Matti Haapoja YouTube: https://www.youtube.com/c/mattih Instagram: https://www.instagram.com/mattih/ Twitter: https://twitter.com/MattiHaapoja _ U...

Jul 26, 2022•15 min

EP012 | How We Mentor YouTubers with Manager Tyler Wells

In this episode, Manager Tyler sits down with Matti! Matti and Tyler have together built a mentorship program that supports fellow creators, helping them make sense of the ever changing YouTube space. They sit down to share how this idea came to be and what it looks like to run a company of this level. Tyler Wells YouTube: https://www.youtube.com/c/TylerWells Instagram: https://www.instagram.com/tylerrichardwells/ Twitter: https://twitter.com/tylerrichwells Matti Haapoja YouTube: https://www.you...

Jul 19, 2022•1 hr 6 min

EP 011 | 2+ Million Subs While Living Off the Grid with My Self Reliance

Finding new and exciting niches on YouTube is what keeps the platform fresh and constantly growing. In this episode, Matti sits down with Shawn AKA My Self Reliance whose channel is dedicated to sharing his experience living off the grid and how he grew his channel from that. Shawn (My Self Reliance) YouTube: https://www.youtube.com/c/ShawnJamesMySelfReliance Instagram: https://www.instagram.com/myselfreliance/ Matti Haapoja YouTube: https://www.youtube.com/c/mattih Instagram: https://www.instag...

Jul 12, 2022•1 hr 14 min

EP 010 | LIZZIE PEIRCE on building a Brand vs building a Business

In this episode, Matti sits down with Lizzie Peirce. A Toronto based filmmaker, sharing her perspective on what it looks like to build a brand and grow as a creative in a male-dominated industry. Lizzie Peirce YouTube: https://www.youtube.com/c/LizziePeirce Instagram: https://www.instagram.com/lizziepeirce/ Matti Haapoja YouTube: https://www.youtube.com/c/mattih Instagram: https://www.instagram.com/mattih/ Twitter: https://twitter.com/MattiHaapoja - Unscripted behind-the-scenes interviews and co...

Jul 05, 2022•1 hr 8 min

EP 009 | How SHEVON SALMON Hustled Best Buy for Free Camera Gear

In this episode, Matti sits down with Shevon Salmon. Together they dive into his inspiring story of his come-up on YouTube and the ways he has nurtured his passion for content creation, in the hustle of life as a creator. Shevon Salmon YouTube: https://www.youtube.com/shevonsalmon Instagram: https://www.instagram.com/shevonsalmon_/ Twitter: https://twitter.com/its_shevi Matti Haapoja YouTube: https://www.youtube.com/c/mattih Instagram: https://www.instagram.com/mattih/ Twitter: https://twitter.c...

Jun 28, 2022•1 hr 8 min

EP 008 | Why Nike Director left for YouTube With MARK BONE

In this episode, Matti sits down with Documentarian, Filmmaker, YouTuber, and friend, Mark Bone. How did they inspire each other? What made Mark's journey into so unique? Crack open a Bubbly and get ready to be inspired! Mark Bone YouTube: https://www.youtube.com/user/markandrewbone Instagram: https://www.instagram.com/markandrewbone/ Matti Haapoja YouTube: https://www.youtube.com/c/mattih Instagram: https://www.instagram.com/mattih/ Twitter: https://twitter.com/MattiHaapoja Unscripted behind-th...

Jun 21, 2022•1 hr 10 min

EP 007 | How He Quit His Finance Job For YouTube with STEVE ANTONIONI

In this episode, Matti sits down with Steve Antonioni AKA Cash College. They dive into how Steve's niche and past career working in finance turned into his now YouTube channel where he gives financial advice, and exploring the economy for creators and others. Steve Antonioni YouTube: https://www.youtube.com/channel/UCS4ITAOQlFP9_ny2Zl5b0ig Instagram: https://www.instagram.com/steveantonioni/ Matti Haapoja YouTube: https://www.youtube.com/c/mattih nstagram: https://www.instagram.com/mattih/ Twitt...

Jun 20, 2022•51 min

EP 006 | Is Full-Time at 80,000 Subs Possible? with TEPPO HAAPOJA

In this episode, Matti sits down with brother and fellow filmmaker Teppo Haapoja. They dive into what it really looks like to start YouTube full-time and how Teppo has made that jump work fro him since working for Matti. Teppo Haapoja YouTube: https://www.youtube.com/c/TeppoHaapojaInstagram: https://www.instagram.com/teppohaapoja/Twitter: https://twitter.com/HaapojaTeppo Matti Haapoja YouTube: https://www.youtube.com/c/mattihInstagram: https://www.instagram.com/mattih/Twitter: https://twitter.co...

Jun 07, 2022•43 min

EP 005 | Why The Matti & Pete Show Stopped with PETER MCKINNON

The boys are back! In this episode, Matti sits down with friend Peter McKinnon. They catch up on their past couple of months, the premiere of Casey Neistat's new documentary and why their podcast, The Matti & Pete Show, stopped. Peter McKinnon YouTube: https://www.youtube.com/c/PeterMcKinnon Instagram: https://www.instagram.com/petermckinnon/ Twitter: https://twitter.com/petermckinnon Matti Haapoja YouTube: https://www.youtube.com/c/mattih Instagram: https://www.instagram.com/mattih/ Twitter...

May 31, 2022•45 min

EP 004 | How Matti Ruined His Engineer Career with JAKE FREW

Jake Frew quit his stable engineering job to pursue YouTube, in part because of Matti. We’ll just say that it’s all Matti’s fault! Matti gets more insight into what Jake’s decision-making process was for that huge life decision, what he’s doing now, and they dig into his unique niche mix of van life, filmmaking, and visual essays! Jake Frew YouTube: https://www.youtube.com/c/JakeFrew Instagram: https://www.instagram.com/jake.frew/ Matti Haapoja YouTube: https://www.youtube.com/c/mattih Instagram...

May 24, 2022•49 min

EP 003 | Going Full Time YouTube at 40 with DAN BECKER

In this weeks episode, Matti goes back and forth with Dan Becker. Dan takes the expression of bringing the office outside to a whole different level. From once owning an insurance agency to now becoming peoples go to guide on the best ways to get out and see the world, call him the Swiss Army Man. Dan Becker YouTube: https://www.youtube.com/c/DanBecker Instagram: https://www.instagram.com/danbeckeroutdoors/ Matti Haapoja YouTube: https://www.youtube.com/c/mattih Instagram: https://www.instagram....

May 17, 2022•44 min

EP 002 | From Lil Dicky Intern to First Feature Film With DANNY GEVIRTZ

In this episode, Matti sits down with good friend and fellow film maker Danny Gevirtz as they walk through Danny's come up. From touring with Lil Dicky, starting his YouTube channel and now to the birth of his first feature film, I Think I'm Sick, Danny shares the value of dream chasing and cold emails. Danny Gevirtz YouTube: https://www.youtube.com/c/DannyGevirtz Instagram: https://www.instagram.com/dannygevirtz/ Twitter: https://twitter.com/DannyGevirtz Matti Haapoja YouTube: https://www.youtu...

May 10, 2022•53 min

EP 001 | Freelance to 550,000 Subscribers With CHRIS HAU

In this exciting first episode, Matti sits down with Chris Hau to pick his brain on his journey from freelance to full-time YouTuber, entrepreneur, videographer, and storyteller. They talk dreams, travel, and share their perspectives working in the YouTube space. Chris Hau YouTube: https://www.youtube.com/c/ChrisHau Instagram: https://www.instagram.com/thechrishau/ Twitter: https://twitter.com/TheChrisHau Matti Haapoja YouTube: https://www.youtube.com/c/mattih Instagram: https://www.instagram.co...

May 03, 2022•1 hr 26 min

Hosted on Spotify for Creators (Anchor)

For the best experience, listen in Metacast app for iOS or Android