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Matt Report

Matt Report & Matt Medeirosmattreport.com
Matt Report uncovers the most resilient digital business builders in WordPress, no-code, and SaaS space. Entrepreneurs share their story on how they built their business using some of our favorite online tools. If you're running a business using WordPress or no-code tools, make sure to subscribe!
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Episodes

The Dog Daze of Agency Summer

Follow my WordPress newsletter https://thewpminute.com/subscribe Register for Monday August 18th at 1PM EST The Dog Daze of Agency Summer is a live, interactive webinar for WordPress agency owners looking to beat the late-summer slump. Matt Medeiros, Kurt von Ahnen, and Toby Cryns will share strategies to keep momentum high when client decisions slow down, contracts stall, and teams drift into vacation mode. We’ll explore how to use this seasonal downtime to prepare for a strong fall season. Fro...

Aug 12, 20254 minEp. 319

Clients want a 'With You' approach

Follow my WordPress newsletter https://thewpminute.com/subscribe In this conversation, Matt Medeiros discusses the evolution of consulting in the WordPress space, emphasizing the importance of shifting from a 'for you' mentality to a 'with you' mentality in partnerships and collaborations. He highlights the need for deeper connections and understanding between consultants and clients, especially in the context of content creation and sponsorships. The discussion also touches on the impact of AI ...

Aug 07, 20257 minEp. 318

Yes, the WordPress echo chamber.

Follow my WordPress newsletter https://thewpminute.com/subscribe In this episode, Matt discusses the concept of a 'WordPress Echo Chamber' prompted by a recent video from Imran Siddiq of Web Squadron and a blog response from Remkus de Vries. The discussion covers the dynamics of WordPress content creation, the challenges faced by creators, and the perceived gatekeeping within the community. With over 17 years of experience in WordPress content creation, Matt shares unfiltered thoughts on the sub...

Jul 29, 202528 minEp. 317

Agency Problems: Is Paid Discovery Still a Struggle in 2025?

Follow my WordPress newsletter https://thewpminute.com/subscribe In this episode, I take a step back and reflect on what it means to support WordPress professionals in today’s fast-evolving landscape. We've seen the definition of a “WordPress professional” shift significantly since the Gutenberg days. Technology has moved forward, and many of us are finding our roles stretched across WordPress, AI, and other no-code and low-code platforms. The WP Minute is also shifting with that momentum—becomi...

Jul 10, 202519 minEp. 316

AI vs Human Content Battle

Follow my WordPress newsletter https://thewpminute.com/subscribe In this conversation, Matt discusses the evolving landscape of content creation, particularly in the context of AI's growing influence. He emphasizes the importance of personal branding and building trust over time, while exploring how AI can both compete with and complement human content creators. The discussion delves into the quality of AI-generated content, the necessity for human interaction, and strategies for freelancers and...

Jun 25, 202518 minEp. 315

Innovation

Follow my WordPress newsletter https://thewpminute.com/subscribe In this solo episode of the Matt Report , I explore a concept that’s as exciting as it is frustrating: innovation. I reflect on my experience with Podcasting 2.0—a grassroots, open source movement that parallels WordPress.org in spirit—and how it's slowly reshaping podcast RSS feeds with new, standardized tags. While the tech is minimal, the impact is massive. Apple's and Spotify’s recent adoption of the <podcast:transcript> ...

Jun 18, 202519 minEp. 314

The curious case of AI theft

Follow my WordPress newsletter https://thewpminute.com/subscribe In this off-the-cuff response episode, I react to a pointed comment left on a recent YouTube live stream I hosted with Mark Z. Mansky. The topic? AI and its role in the WordPress ecosystem—something I think about a lot both at Gravity Forms and through the work I do with The WP Minute. The commenter, frustrated by AI's use of "stolen" code and content, challenged the moral and ethical implications of using AI in development and cre...

Jun 04, 202513 minEp. 313

The one thing missing from your AI strategy

Follow my WordPress newsletter https://thewpminute.com/subscribe In this episode, I'm addressing the ongoing discussion about AI's impact on jobs, businesses, and particularly, those of us deeply involved in web and content creation. It's easy to get swept up in the fear that AI will soon replace all of our roles—whether you're building websites, editing videos, or crafting copy. But I think it's crucial not to leap to extremes. AI isn't something that's going away quietly, but nor will it compl...

May 30, 202512 minEp. 312

Is your WordPress agency over?

Follow my WordPress newsletter https://thewpminute.com/subscribe In this solo episode, I ask a critical question for WordPress agency owners and freelancers: where do you stand with AI? Are you ignoring it, dabbling with it, or going all in and restructuring your agency around it? It’s time to figure out what kind of role this technology plays in your day-to-day work and how it might shape your future. I compare today’s AI shift to the 2008 financial crisis that helped fuel the rise of WordPress...

May 27, 20257 minEp. 311

Will you help with this?

Follow my WordPress newsletter https://thewpminute.com/subscribe In this episode, I’m laying out the foundation for a new initiative I’m calling The Thriving Project . It’s a simple, community-driven effort to refocus the conversation around why WordPress matters —especially in this era of AI hype and increasing web complexity. This isn't a top-down campaign. There’s no committee. It’s just us, the WordPress community, creating and sharing authentic content that answers a powerful question: Why ...

May 23, 20259 minEp. 310

Where are the WordPress businesses?

Follow my WordPress newsletter https://thewpminute.com/subscribe In this episode, I unpack Joost de Valk’s recent post on ProgressPlanner.com, where he describes the “two faces of WordPress”: the community-driven contributors and the commercially-driven businesses. While I largely agree with his premise that there's a widening gap between the two, I think there’s more nuance that needs to be acknowledged—especially for those of us who’ve been working at the intersection of both worlds for over a...

May 22, 202511 minEp. 309

You don't suck at marketing

Follow my WordPress newsletter https://thewpminute.com/subscribe If you’ve ever said “I suck at marketing” or felt like you just don’t have what it takes to get your business out there, you’re definitely not alone. In this episode, I dig into why so many of us (myself included) feel overwhelmed by marketing and think we’re just not cut out for it. The truth is, marketing can feel like an endless checklist: blog posts, podcasts, newsletters, YouTube, webinars, speaking gigs—the list goes on. But ...

May 19, 202528 minEp. 308

I've lost a lot of money...

Follow my WordPress newsletter https://thewpminute.com/subscribe In this episode of The Matt Report , I fire up the mic after years of dormancy to explore a timely rabbit hole: how AI platforms like ChatGPT are surfacing and ranking content—especially in response to queries like “best WordPress podcasts.” I noticed that The Matt Report still shows up in these AI-generated lists, despite not publishing new episodes for quite a while. It’s both flattering and puzzling, especially when my current w...

May 15, 202520 minEp. 307

The WP Minute+: Syed Balkhi interview

Follow my WordPress newsletter https://thewpminute.com/subscribe Be sure to subscribe to all long-form WordPress interviews, The WP Minute+: thewpminute.com/plus Get a weekly dose of your favorite 5 minutes of WordPress news: thewpminute.com/subscribe Stay connected to Matt Report podcast for more "Blue Collar digital worker" content throughout 2023! https://twitter.com/syedbalkhi https://thrivethemes.com/ https://awesomemotive.com/ https://thewpminute.com/support ★ Support this podcast ★...

Jan 30, 202336 minEp. 306

Updates + My favorite episode ever

Follow my WordPress newsletter https://thewpminute.com/subscribe Been a while right?! I’m back with an update to what’s going on with Matt Report, and a potential new direction I’ll be taking the content through the new year. While I love all of the deep conversations I’ve had about WordPress, the new home for that is The WP Minute. That’s where I’ve been focusing all of my WP energy these days, with lots more fun stuff to come. I also wanted to take an opportunity to share one of my favorite ep...

Jan 12, 202342 minEp. 305

Before heading to WordCamp...

Follow my WordPress newsletter https://thewpminute.com/subscribe Heading to a major WordCamp event can be an overwhelming experience for the brand new 'camper. Having hundred if not thousands of WordPress-loving peers under one roof might have you stuck in your tracks, no pun intended. How do you meet new people? How do you get noticed? How do you recharge if you're an introvert? Thanks to Gina, we'll learn about all of that and more! If you enjoy today's episode, please share it on social media...

Sep 06, 202237 minEp. 304

WordPress accessibility in a page builder world

Follow my WordPress newsletter https://thewpminute.com/subscribe Web accessibility was something I was afraid to discuss with clients, when I ran my agency. I didn't know much about it, where to begin, or how much time it would it take to implement the various practices. That fear steered me away from presenting it as part of a web design project. I'm not in the agency space anymore, but I know there's some of you out there faced with the same dilemma. Lucky for us, folks like Anne Bovelett advo...

Aug 30, 202231 minEp. 303

WordPress as a career: Freelancing to Automattic

Follow my WordPress newsletter https://thewpminute.com/subscribe I forget that some WordPress users, even freelancers, don't realize the sheer size of WordPress. From billion dollar hosting companies, to boutique agencies, WordPress is quite vast. It took Yaw a few years to even realize that Automattic, the commercial entity behind WordPress, even existed! We'll explore his story today, starting out as a freelancer and now working for VIP at Automattic. Important links Yaw on Twitter jyoansah.me...

Aug 18, 202232 minEp. 302

ServerPress closing: Reflecting on 12 years of business

Follow my WordPress newsletter https://thewpminute.com/subscribe Marc Benzakein shares a retrospective on running ServerPress for a decade in the WordPress space. We unpack the history on discovering the beloved software development tool and partnering with Steve Carnam, alongside Gregg Franklin. What makes this WordPress business so challenging from others? What held back some of the development and getting ahead of the market? The answer might surprise you! Important links Marc on Twitter Serv...

Aug 10, 202244 minEp. 301

Introverts: Building businesses & networking

Follow my WordPress newsletter https://thewpminute.com/subscribe Just because you're an introvert doesn't mean you can't build a business. It doesn't mean you're afraid to get on stage and talk about your success -- or failures. Ken Elliott knows this role all too well. He's a self-described "networking introvert" that built a WordPress agency with his co-founder, will be emceeing WordCamp US next month, and appeared on this podcast! We dove deep into how he built his agency, lessons learned fro...

Aug 04, 202237 minEp. 300

Why you need a business sabbatical

Follow my WordPress newsletter https://thewpminute.com/subscribe What if you locked yourself in a room and threw away the key to work on your business? Stop the Slacking, the doom scrolling, but forced to focus on the agenda of improving...everything. That's exactly what Kim Coleman, co-founder Paid Memberships Pro & Sitewide Sales, did to re-focus the Sitewide Sales business. Running a business of 2 core products, 14+ employees, and with her husband...it was time to "get away." If you enjoy...

Jul 25, 202231 minEp. 299

How to build an amazing product

Follow my WordPress newsletter https://thewpminute.com/subscribe Corey is no stranger to building product. In part one, we chatted about his legacy of products , and selling his WordPress plugin. Today, we'll be back chatting about what goes into making great products. Important links Corey on Twitter Gelform Mexican Train Online Where will the WordPress middleclass go? Check out the NEW stuff from InMotion hosting! ★ Support this podcast ★...

Jul 12, 202228 minEp. 298

Life after selling a plugin business

Follow my WordPress newsletter https://thewpminute.com/subscribe I'm chatting with Corey Maas, former owner of the Kanban for WordPress plugin. After a few years back in the saddle of day jobbing, he's now running Social Link Pages plugin for WordPress. He also spent some time during the pandemic launching a new online game -- built on WordPress. Come learn what it's like to sell your plugin business and venture back into a day job...and then back again. If you enjoyed today's episode, please co...

Jun 27, 202237 minEp. 297

What's up with the WordPress vibe?

Follow my WordPress newsletter https://thewpminute.com/subscribe In today's episode, I want to chat about the current vibe in WordPress. Compare and contrast the community vibe, to the business vibe. Porto looked like a ton of fun, sad I missed it! The WP Minute showed up in a big way, so I'm really thankful for that. Plus! I couldn't hold off from ranting about the WordPress content space...again. Say THANK YOU to InMotion hosting for sponsoring the podcast. Support the show by purchasing us a ...

Jun 16, 202231 minEp. 296

Taking on Internet Art with WordPress

Follow my WordPress newsletter https://thewpminute.com/subscribe Rachel Winchester is challenging us to think about WordPress as a canvas for art. WordPress as a paint brush, not an NFT. In this episode we uncover how she found WordPress and bringing those skills to her day job at DigitalCube. As a loyal Elementor builder, what does Rachel think about Gutenberg and FSE? Tune in to find out! Find Rachel on Twitter https://twitter.com/VisualWebmaster Rachel's Website https://www.visualwebmaster.co...

Jun 03, 202232 minEp. 295

Can WordPress save the planet?

Follow my WordPress newsletter https://thewpminute.com/subscribe The most common piece of advice I think WordPress freelancers receive first is to "find your niche." Easier said than done. Niches are still hard to find. Crowded markets together with figuring out what you're best at providing to customers can be a challenge. What if that niche involves web sustainability? That's not a crowded space -- right now. You, a developer, literally saving the planet by coding efficient web applications an...

May 24, 202236 minEp. 294

Get better at customer support for WordPress products

Follow my WordPress newsletter https://thewpminute.com/subscribe Today's guest, Ines van Dijk , is helping WordPress product owners get better at customer support. With over a decade of experience in the WordPress customer support space with WooCommerce and Automattic, Ines knows what it takes to run a successful support team. You can hire her team to help build you a complete plan for supporting users or download some ready-made templates for responding to customers. If you enjoy today's episod...

May 09, 202244 minEp. 293

Raising your freelance rates w/ Chima Mmeje

Follow my WordPress newsletter https://thewpminute.com/subscribe There's an entire industry built on selling you the Holy Grail of raising your rates. Courses, memberships, ebooks, videos all assuring you that $10,000 projects are just a click away. Why wouldn't you believe them? They're on the gram throwing hundred dollar bills off a boat or speeding away in a Lambo. To be fair, I haven't seen a Lambo video in some time, but the one that gets me the most now is holding up an iPhone in selfie mo...

Apr 26, 202238 minEp. 292

Wrangling clients, plugins, and content with Aurooba Ahmed

Follow my WordPress newsletter https://thewpminute.com/subscribe There's a new cohort of WordPress celebrity hitting the spotlight these days and I'm here for it. When we look back in the Gutenberg history books we'll be able to show that blocks, patterns, and javascript not only rocked the code of the project, but the community as well. Some immediately dropped out, other stayed, and new stars appeared. Born out of the ashes of WordPress old, rising like a Phoenix came our new celebrity (hero?)...

Apr 14, 202236 minEp. 291

Finding someone else to run your company w/ WP Buffs founder Joe Howard

Follow my WordPress newsletter https://thewpminute.com/subscribe What does the word entrepreneur mean anymore? To you? I think there’s that slightly jaded view of the TechCrunch Disrupt vision of days gone by. Building a unicorn. Changing the world. Buying that Porsche you always wanted. It’s about the endgame we so cleverly convince ourselves of. However, some of the best business builders are doing it because they are naive. Wait. Naive? Hold that thought: not in a bad way, but in the way I am...

Apr 05, 202259 minEp. 290
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