3 Levels of Social Media for a positive ROI
This episode focuses on Social Media and ways to use it to generate more views which gets you more customers, but importantly, we need a positive ROI!
Jan 02, 2023•7 min•Ep. 20
Material Retail Dumps
Material Retail Dumps is a short-form podcast with brief but valuable content for independent retailers selling clothing, home goods, stationary and more. As business owners we don't have time for a 30-minute lesson with a ton of banter, that's why we created our podcast. We get straight to the meat of the topic and aim to give you actionable information that will help you optimize your retail operations and make more money every day.
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Episodes
Build deep customer connections with custom texts.
In this episode, we look live at an example of a great way to reach out to customers and come back into your store. After all, getting customers through the door is a huge battle. If we get good at that, life gets much easier.
Dec 27, 2022•7 min•Ep. 19
Transitioning away from the Holiday season.
This episode focuses on actions you should take as we move out of the holiday season and into the winter months. We focus specifically on trying to sell in the slowest months of the season!
Dec 22, 2022•6 min•Ep. 18
Making Lemonade. Part 2
This is the second episode in a two-part series on turning problems into opportunities. Tune in to hear about how an independent retailers turned a supply chain crisis into his largest sales month ever. When life gives you lemons, you better make lemonade.
Dec 07, 2022•5 min•Ep. 17
Making lemonade. Part 1
In this episode, we will talk about how you make the best of a bad situation. Whether the problem is big or small, the ability to turn a problem into an opportunity is important. Listen to this story about a boutique who did just this during Covid in early 2020.
Dec 01, 2022•5 min•Ep. 16
Inventory and how you should be thinking about it.
In this episode, we talk about inventory, specifically older inventory, and what you should do with it. Become a better buyer and merchandiser by listening to this quick episode.
Nov 16, 2022•4 min•Ep. 15
Credit card processing rates. Listen and Save.
In this episode, we talk about credit card processing and how you can save money on your in-store processing rates. Credit card processing fees impact all businesses, you'll want to listen to this episode.
Nov 09, 2022•8 min•Ep. 14
Digital Marketing 101: A quick Q&A with an expert strategist.
Hear from Avery a Material Retail employee and marketing strategist. Avery works with over 75 retailers to strategize and execute their marketing plans. We ask her four questions.
Nov 02, 2022•9 min•Ep. 13
Recession or not. Be prepared!
Let's assume that we are going to go into a deep recession, as a retailer you need to be prepared. Let's discuss 5 ways to prepare for one, if you do these 5 things you'll be better off regardless.
Oct 25, 2022•5 min•Ep. 12
Material Retail Dumps. What and why!
Material Retail Dumps is a short-form podcast with brief but valuable content for independent retailers selling clothing, home goods, stationary and more. As business owners we don't have time for a 30-minute lesson with a ton of banter, that's why we created our podcast. We get straight to the meat of the topic and aim to give you actionable information that will help you optimize your retail operations and make more money every day.
Oct 16, 2022•4 min•Ep. 11
Email Marketing and FAKE open rates.
This episode talks about email marketing and we spend a little time going into open rates and why you should second guess them. Is the data being displayed to you real? Find out now.
Oct 09, 2022•5 min•Ep. 10
Employees #3: Key tips for training and onboarding a new hire.
Hiring and finding the right people is hard but sadly that's just the beginning. Once you have the employee ready to work, you now need to train and onboard them into your shop. Doing this right can be hard, but it doesn't have to be. Listen to this podcast for a few tips on making life easier when training employees
Sep 25, 2022•6 min•Ep. 9
Employees #2: Robin from y&i talks about motivating employees with pay, bonuses and commission.
In this episode, we hear from Robin at y&i clothing. Robin owns 3 locations in Texas and California and spends a ton of time thinking through employee compensation, bonuses, and commissions. Listen to this episode for some real tips on how to use different strategies to motivate store managers and employees.
Sep 20, 2022•9 min•Ep. 8
Employees #1! Rachael from Wystle explains her unique way of attracting talent.
This is the first episode in a series of episodes focused on hiring, managing, and retaining employees. In this episode we hear from a boutique owner in Oklahoma who has a very unique way of treating staff. They are not just retail employees, they are #WystleDolls. Listen to learn more about how and why you should think about doing something like this in your own store.
Sep 15, 2022•9 min•Ep. 7
How to get more local customers with little to no budget.
This episode focuses on how business owners can attract more eyeballs online and turn those views into in-store traffic. We'll have a special guest named Justin who will walk us through some tactical strategies to achieve that.
Sep 08, 2022•6 min•Ep. 6
Building a strong brand that will stand out in your community.
https://hbr.org/2019/01/what-does-your-corporate-brand-stand-for In this episode, we have an extraordinary guest and branding expert named Taylor "Bubba" Gramkow. We spend 7 minutes picking Bubba's brain learning a few powerful ways to have a stronger brand image and how to shine a light on that brand. A strong unique brand is a big factor in getting customers to shop more and more often! We'll also
Aug 30, 2022•8 min•Ep. 5
Retail Margins: Dialing for Dollars. Retail markdown money.
Dialing for Dollars. Retail markdown money. Welcome to Material Retail Dumps episode 4. My name is Elliot and I’m very excited to be the host today. This is the third and final episode in our gross margin series. In this episode, we will talk about how you can improve cash flow and gross margins using markdown money. If you haven’t listened to the first 2 episodes in this series, I suggest doing so as it will put a lot of this into context. This episode and the execution of these ideas may be a ...
Aug 25, 2022•6 min•Ep. 4
Retail Margins: Why a two-fer offer for your staple items can improve sales and gross profit dollars.
This is the second in a series of episodes designed to help independent retailers improve cash flow and gross profits by managing inventory more efficiently. Cash flow is the lifeblood of any business, for independent retailers cash flow management can be the make or break. Geared towards Fashion retailers, this series can be applied to many brick-and-mortar businesses.
Aug 18, 2022•5 min•Ep. 3
Retail Margins: Why marking down your ‘dogs’ will be a big win for gross profits and cash flow
This is the first in a series of educational articles designed to help independent retailers improve cash flow by managing inventory more efficiently. During hard economic times when customers are more likely to buy gas than clothing, it’s extremely important to manage cash. Cash flow is the lifeblood of any business, for independent retailers cash flow management can be the make or break. Geared towards Fashion retailers, this article can be applied to many brick-and-mortar businesses. Retailer...
Aug 09, 2022•6 min•Ep. 2
First Party Data - Why it will define en era of business success.
There is a shift in the way consumers are responding to marketing happening right now. If you are a business owner or plan to be one, listen to this guide on First-Party Data to find out what it is, how to collect it, and what to do with it. This guide is written through the eyes of a retail business, but you can apply these concepts to any business.
Aug 03, 2022•5 min•Ep. 1
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