Masters Series

Masters Series by WeTeachMe is a show about inspiring entrepreneurs, creative thinkers, and visionary dreamers, and the stories behind how they built their companies. It is on this stage that we elevate and celebrate the curious, where we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of our communities to share their learnings and experiences. From creating thriving companies to challenging what humanity is capable of, we invite you to join us in celebrating the curious amongst us for we believe that it is the curious who will change the world. Each week the Masters Series podcast brings the masters to you. The Masters Series podcast is produced by Written & Recorded.

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Episodes

SEO Secrets Ooohhh!

Search Engine Optimisation, or SEO, is the key that helps people searching the Internet find your website and pages when they rank better in search engines. Hunter Boyle has been a leader in digital marketing and sales optimisation for 20 years, achieving outstanding results across a variety of brands, clients and markets, including catch.com.au. Hunter outlines an SEO prioritisation plan that will help you focus on what will get maximum SEO bang for your buck, and he does a mean Yoda impersonat...

Apr 05, 2018•25 min•Season 1Ep. 3

Content Marketing 101

Brands connect with their markets through content. These are stories -- that move and touch the core of a person's being -- that reach out to your audience. Effective storytelling, in oral, written or visual form, is an art you can master, which you can use to share your message, generating the kind of response you want, and bridging your brand to your public. Beatrix Holland is a content specialist who works with brands including Medibank, Australia Post and Telstra. Beatrix says nobody creates...

Mar 29, 2018•28 min•Season 1Ep. 2

Social Media Marketing for Startups

The internet is teeming with millions of potential customers, so where else would you want to advertise? Social media isn't limited to millennials - people of all ages are connected instantly through the power of social networks. And brands are taking advantage of this, too. Andrew Ford runs digital brand agency Social Star and is a lecturer at RMIT and Monash University. Andrew says social media marketing success relies on your message, from words to pictures and right down to the way you dress...

Mar 22, 2018•33 min•Season 1Ep. 1

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