Rapid Response: Delta CEO Ed Bastian: Turbulence, recovery, and risk

Masters of Scale

Apr 08, 2021•35 min

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Episode description

With 75% of U.S. customers saying they'll soon be vaccinated, Delta is embracing a new phase, opening up middle seats as of May 1. CEO Ed Bastian bet at the start of the pandemic that focusing on consumer confidence and reinforcing Delta’s brand would ultimately pay big rewards. Now that strategy will be put to the test -- even as Bastian clashes with Georgia officials over the state's new voting law. How quickly will domestic demand rebound? When will business and international travel return? And what blowback may Delta face for its political stance? For Bastian, being on the hot seat is just another day on the job.

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