How to unite a team around a shared mission: A story from Yo-Yo Ma on Spark & Fire

What can an entrepreneur learn from a world-class musician? How to create a world-class team, and unite around a clear mission. In this special crossover episode with our sister podcast, Spark & Fire, you’ll hear world-renowned cellist Yo-Yo Ma tell the story of co-founding The Silk Road Project — a musical collective that brings together musicians from wildly different traditions to write and perform original music.

Yo-Yo Ma had to foster a collaborative atmosphere between musicians that didn’t speak the same language — literally or musically. This, of course, brought a set of unique challenges. So how did Yo-Yo build a shared vision that resonated with his whole team? He knew from the beginning that this project was bigger than just him.

On Spark & Fire, you’ll be led inside the creative process of high-achieving creators at the top of their game. These insights are relevant to anyone in any field – because creativity and innovation are just different words for the same idea.

Subscribe to the Spark & Fire weekly newsletter for images, stories and creative prompts: sparkandfire.com/silkroad

Spark & Fire is a WaitWhat original in partnership with the BBC. Follow us wherever you get your podcasts.

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