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Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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Episodes

Crisis at Hormuz, and your $160b tariff refund clock, with Flexport’s Ryan Petersen

When global trade buckles, Ryan Petersen is the person executives call. The founder and CEO of Flexport returns to Rapid Response to offer a real-time account of the Strait of Hormuz crisis — what he's seeing on the ground, on the water, and across the supply chains straining under the pressure. Petersen also digs into the prospect of tariff refunds in the wake of the Supreme Court's ruling against the Trump Administration, and why businesses risk leaving $160 billion on the table by not acting....

Mar 24, 202630 min

Futurist Amy Webb: Trends are not enough

Amy Webb, futurist and CEO of the Future Today Strategy Group, held a funeral for her famous annual trend report at SXSW this year. She explains to host Jeff Berman why convergences are the new critical unit of change instead. Webb says leaders must stop being distracted by "the shiny" and learn to prepare for the disruption of convergences. Link to the Convergence Outlook: https://ftsg.com/convergence/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See...

Mar 19, 202629 min

The C-suite is messier than you think, with Maryam Banikarim

Career disruption is accelerating across the economy — and few people have navigated it more boldly than Maryam Banikarim. The former CMO of Univision, Gannett, and Hyatt, and host of The Messy Parts podcast, Banikarim joins Rapid Response to share hard-won wisdom about C-suite politics, and ultimately betting on yourself. Growing up in Iran during the time of revolution, Banikarim offers a unique perspective on the current Middle East conflict — and her determined search for hope amid the chaos...

Mar 17, 202631 min

How Shantanu Narayen transformed Adobe

Shantanu Narayen announced this week that he will step down after nearly two decades as CEO of Adobe. In this conversation first published in early 2025, Narayen talked with host Reid Hoffman about how he led the transformation of Adobe’s creative tools like Photoshop to cloud-based subscriptions, how that unlocked faster innovation, and why those lessons are serving the company well in the new age of AI. Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with fu...

Mar 14, 202631 min

FanDuel CEO Amy Howe: ‘My whole career has been sliding doors moments’

Before taking on the role of FanDuel CEO, Amy Howe faced unprecedented uncertainty while leading Ticketmaster through a global pandemic. Howe talks with host Jeff Berman about navigating fierce competition, shifting regulations, and the rise of prediction markets. A sports betting giant, FanDuel has a market cap of more than $25 billion dollars. Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice...

Mar 12, 202635 min

Stop waiting for clarity. Unfreeze and act, with Accenture’s Julie Sweet

AI disruption and geopolitical upheaval are forcing business leaders to make high-stakes decisions — fast. Accenture CEO Julie Sweet joins Rapid Response host Bob Safian to share what she's hearing from her 9,000 clients and the hard-won advice she's giving them. Sweet reveals why AI proficiency is now a requirement for promotion at Accenture, why she's doubling down on entry-level hiring amid the automation wave, and why tension in the C-suite may be the most underrated leadership advantage rig...

Mar 10, 202630 min

Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu

Why does uncertainty make us less rational with money? And who should we trust for financial advice online? Vivian Tu, financial educator and CEO of Your Rich BFF, joins Rapid Response to break down today’s personal finance risks and opportunities, from “lifestyle inflation” and the most common money mistakes smart people make to how Gen Z is navigating 2026 volatility and a shifting job market. Tu also previews her new book Well-Endowed , weighs in on tech stock valuations and prediction market...

Mar 05, 202638 min

Rapid Recap: Iran, Anthropic vs. Pentagon, Paramount’s win, and more

Geopolitics is back at the top of every business leader's agenda — and the signals are coming fast. Host Bob Safian sits down with Rapid Response producer Alex Morris to cut through the noise and decode the stories shaping the business world right now: from Jeff Bezos' Washington Post shakeup and Jack Dorsey's AI-driven layoff memo, to a landmark Supreme Court tariff ruling and the Ellison family's rising grip on media. Plus, Bob and Alex play a round of Noise or Legit, separating the meaningful...

Mar 03, 202628 min

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

Tarang Amin took the helm of e.l.f. Beauty at a pivotal moment and helped turn it from industry underdog to category disruptor, with a retail footprint spanning Sephora, Target, Dollar General, and H&M — while outperforming much of the beauty sector. Amin breaks down the unconventional moves driving that growth, from lightning-fast product cycles and hands-on AI experimentation to cultural bets like partnering with Hailey Bieber. Beyond beauty, e.l.f.’s playbook offers a sharp look at how sp...

Feb 26, 202631 min

Unrivaled is rewriting the business of women’s basketball

Women's sports are continuing to thrive. Record-breaking WNBA viewership, a flood of new brand investment, and now Unrivaled: the women's basketball league built by players, for players. Commissioner Micky Lawler joins Rapid Response to pull back the curtain on what it really takes to launch a high-stakes sports startup in the full glare of the public eye, from signing Sephora and Samsung to selling out arenas. The question is no longer whether women's sports can compete. It's how fast they can ...

Feb 24, 202621 min

Inside the business of hosting the Super Bowl

The Bay Area is in the midst of something unprecedented: playing host to the NBA All-Star Game, Super Bowl, and FIFA World Cup games back-to-back-to-back. It usually takes years of planning and expert navigating of local politics to pull off even one of these events. Host Jeff Berman talked with the person responsible for making it all happen behind-the-scenes: Zaileen Janmohamed, CEO of the Bay Area Host Committee. Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ See P...

Feb 19, 202630 min

Uncovering the $7 trillion reputation economy

Corey duBrowa spent much of his career advising some of the world’s most scrutinized leaders — from Howard Schultz at Starbucks and Marc Benioff at Salesforce to Sundar Pichai at Google. Now, as CEO of global communications firm Burson, he’s helping executives navigate a charged marketplace shaped by AI disruption, ICE activity, and nonstop reputational risk. duBrowa explains why reputation remains one of the most powerful (and most misunderstood) assets in business, and how leaders should decid...

Feb 17, 202633 min

DraftKings’ next big bets, with CEO Jason Robins

Prediction markets. AI. Super Bowl ads. Hear how DraftKings co-founder and CEO Jason Robins is placing bets on the future. Robins talked with host Jeff Berman just ahead of the Super Bowl in San Francisco about how he stays focused, cultivates company culture, and navigates a tumultuous regulatory and competitive landscape. Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/...

Feb 12, 202632 min

Super Bowl ads, Bad Bunny, and the business of cultural risk, with Autodesk’s Dara Treseder

The Super Bowl LX ad blitz was a big budget highwire act — from Anthropic's shot at OpenAI to Lady Gaga's homage to Mr Rogers, and Dunkin's nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder returns to Rapid Response to break down what worked, what didn’t, and what the ads reveal about where marketing is headed next. Treseder unpacks the business impact of Bad Bunny’s halftime show, what it signals for the NFL and Apple, and the lessons every leader can take from the biggest stage in advert...

Feb 10, 202632 min

GaryVee on how to make Super Bowl ads that are actually funny

Gary Vaynerchuk of VaynerMedia has produced more than a dozen Super Bowl ads for brands. In 2026, his hilarious "Will Shat" spot for Kellogg's Raisin Bran features actor William Shatner with a fiber-forward message. He talked with Jeff Berman about the bold ad, how marketing is changing, big brands' delayed embrace of social media, and more. Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at ...

Feb 07, 202613 min

How Zoom grew 30x almost overnight

Eric Yuan saw frustrated customers and wanted to make the product he worked on better – but couldn’t convince his bosses. So he struck out on his own and founded a competitor: Zoom. Yuan talks with host Jeff Berman about building Zoom into a massive player, how it handled 30x growth when the Covid pandemic hit, how he led the company through a painful round of layoffs, and more. Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ See Privacy Policy at https://art19.com/pri...

Feb 05, 202628 min

Padma Lakshmi’s secret to authentic leadership? Stop trying.

TV host, producer, author, and UN Goodwill Ambassador Padma Lakshmi joins Rapid Response with candid advice for business leaders on speaking out, showing courage, and staying true to themselves, particularly amid the Trump Administration’s violent immigration crackdown. A passionate voice at the intersection of food, culture, and identity, Lakshmi shares how she’s shaking up food media with her new series America’s Culinary Cup, and offers a refreshingly human take on modern work life, including...

Feb 03, 202630 min

Possible: Amjad Masad on vibe coding, AI agents, and the end of boilerplate

On this episode of Possible, Reid Hoffman and Aria Finger sit down with Amjad Masad, founder and CEO of Replit, to explore how AI is fundamentally changing who gets to build software and what that means for work, creativity, and human agency. Masad traces his journey from growing up in Jordan teaching himself to code and connects it to his love of video games which helped inspire him to build a platform that turns natural language into working software. The conversation spans everything from why...

Jan 31, 20261 hr 16 min

How to break through a fear of failure, with Fawn Weaver & Van Jones

After blitzscaling one of the fastest-growing spirit brands in history, Uncle Nearest Premium Whiskey founder Fawn Weaver is reflecting on how to build not just a company, but a meaningful life. She talked with CNN host Van Jones at the Masters of Scale Summit in October. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....

Jan 29, 202622 min

Reid Hoffman on AI’s new tune, Davos, and the need for CEO courage

As global leaders disperse from the World Economic Forum, LinkedIn co-founder and tech investor Reid Hoffman joins Rapid Response to break down the biggest challenges and opportunities facing business today, from political headwinds tied to immigration and geopolitics to AI’s real-time impact on industries like music and healthcare. Hoffman also explains why fears of a tech bubble aren’t shaping his investing, what it really means to be an AI-first organization, and why this moment calls for CEO...

Jan 27, 202637 min

Reid Hoffman & Inflection AI’s Sean White on designing AI that makes us better humans

At Masters of Scale Summit in October of 2025, Reid Hoffman and Dr. Sean White, CEO of Inflection AI, discuss how to design responsible AI systems, build smarter AI-fueled businesses, and the potential for transforming everything from healthcare to education. This conversation is brought to you by Inflection AI. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...

Jan 24, 202621 min

How to make smarter changes, with cognitive scientist Maya Shankar

Cognitive scientist Maya Shankar has made a career of cleverly using insights from behavioral economics to fuel her work in the Obama White House and in Silicon Valley. She talks with host Jeff Berman about the tools everyone can use to be more resilient in the face of change. You can find Maya's book The Other Side of Change here: https://www.penguinrandomhouse.com/books/729180/the-other-side-of-change-by-maya-shankar/ Check out Maya’s podcast A Slight Change of Plans here: https://www.pushkin....

Jan 22, 202635 min

Anti-polarizing strategies from a purple city, with OKC Mayor David Holt

Mayors are unique leaders in America, often more loved and less polarized than state or federal politicians, with a different mandate and metric for success. Mayor of Oklahoma City, David Holt, is also the current president of the U.S. Conference of Mayors, and he joins Rapid Response to discuss how cities deliver for their residents, navigate macroeconomic forces and federal policy, and improve public trust. Holt shares what it means to govern a politically “purple” city, and how forces of poli...

Jan 20, 202631 min

How to save a magazine, with The Atlantic’s Nicholas Thompson

When Nicholas Thompson took over as CEO of The Atlantic five years ago, the iconic magazine was in financial trouble. Now, its profitable and subscriber and revenue numbers are growing. Thompson joins host Jeff Berman to talk about the impressive turnaround, how media companies can weather AI disruption, and lessons from the world of long distance running. His new memoir is The Running Ground: A father, a son, and the simplest of sports: https://www.penguinrandomhouse.com/books/678434/the-runnin...

Jan 15, 202638 min

The AI agents in your wallet, with Mastercard CEO Michael Miebach

What did the latest holiday shopping season reveal about consumer confidence as the year begins? Mastercard CEO Michael Miebach joins Rapid Response to unpack the signals he’s seeing across global spending — from shifting consumer sentiment to AI’s growing role in financial security. Miebach also explores how credit cards fit into a future shaped by crypto, digital wallets, and agent-driven commerce, and what it will take for businesses to stay competitive amid continued market disruption. Visit...

Jan 13, 202625 min

How Baby2Baby stepped up as LA wildfires raged

One year ago, as devastating wildfires tore through Los Angeles, nonprofit Baby2Baby was on the ground helping. We're revisiting the conversation Co-CEOs Norah Weinstein and Kelly Sawyer Patricof had on stage with host Jeff Berman in 2025 about what it was like to use everything they’d learned scaling their nonprofit to help their hometown in a moment of crisis. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ See Privacy Policy at https://art19.com/pri...

Jan 10, 202637 min

The $800M exit that started with a single muffin

Simple Mills started with its founder Katlin Smith tinkering with almond flour muffin recipes in her apartment kitchen. Over the next decade, she built a better-for-you food powerhouse. Smith talks with host Jeff Berman about scaling the brand, selling the company for nearly $800 million dollars, and staying laser-focused on making delicious snacks with clean, nutrient-dense ingredients. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ See Privacy Polic...

Jan 08, 202633 min

Business world predictions for 2026

As we turn from reflection to what’s ahead for a new year, Rapid Response presents host Bob Safian’s predictions for the most pressing issues business leaders could face in 2026. Join Bob and producer Alex Morris for a surprisingly hopeful conversation about what’s next – from an AI reality check to energy prices, immigration, and even the World Cup. Safian walks us through what might happen, and why being “right” matters less than sparking debate, testing assumptions, and taking a clear-headed ...

Jan 06, 202627 min

The science of fresh starts

To kick off 2026, we’re revisiting our conversation with behavioral scientist Katy Milkman. The Wharton professor and bestselling author of “How to Change” sits down with host Jeff Berman to share proven ways to create positive, lasting changes in our lives and our organizations. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ...

Jan 01, 202634 min

Pioneers of AI: Mark Cuban’s investment strategy in this new era of tech

Mark Cuban has spent decades as a serial entrepreneur and investor, with one of the best track records on the planet (including celebrity status on ABC’s Shark Tank). In this episode of Pioneers of AI, Cuban joins host Rana El Kaliouby for a wide-ranging conversation about whether we are in an AI bubble, how he’s applying his investment philosophy to AI, and why the AI world is tending to excite him less and less each day. Learn more about Pioneers of AI: http://pioneersof.ai/ Visit the Rapid Re...

Dec 30, 202541 min
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