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Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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Episodes

A warning for business leaders: Aspiring autocrats tank economies

How does a country sliding toward autocracy affect its economy? Political scientist and author Barbara F Walter offers data-driven insights about why the murky middle ground between democracy and autocracy is bad for business. She talked with host Jeff Berman live on stage at the 2025 Masters of Scale Summit. Walter’s book: https://bookshop.org/p/books/how-civil-wars-start-and-how-to-stop-them-barbara-f-walter/35f702a0af16f18a Walter’s Substack: https://barbarafwalter.substack.com/ Subscribe to ...

Dec 06, 202522 min

The business behind OnlyFans, with CEO Keily Blair

In less than a decade, OnlyFans says it has grown into a business earning $7 billion a year. The digital platform is known for letting its 4 million creators share exclusive – often NSFW – content with more than 400 million paying users. So far, creators have earned $25 billion using OnlyFans. CEO Keily Blair revealed what’s next for the brand with host Jeff Berman live on stage at Web Summit in Lisbon. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/ S...

Dec 04, 202530 min

Embrace the multihyphenate career, with Chief’s Alison Moore

A recent New York Times headline — “Did Women Ruin the Workplace?” sparked a firestorm across social media. Bob Safian welcomes a leader pushing back on this notion with data and nuance: Alison Moore, CEO of Chief, the prestigious network for senior women executives. Drawing from an exclusive nationwide survey of women leaders, Moore unpacks how evolving career paths are being misread, why women-centered spaces remain vital, and the rise of the multihyphenate leader. As a former HBO executive, M...

Dec 02, 202527 min

Replay: Dinner table wisdom with Danny Meyer

Danny Meyer is best known as the founder of Shake Shack and the legendary restaurants of his Union Square Hospitality Group in New York City. He joined host Jeff Berman in 2024 for the first Masters of Scale Live, presented by Capital One Business. Later in the conversation, Danny’s daughter, Hallie Meyer, joined them on stage. Hallie is busy scaling her own food venture, the gourmet NYC ice cream shop Caffè Panna. The Meyers offer invaluable insights on how to scale great experiences for custom...

Nov 27, 202536 min

Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution

This Thursday marks the 99th annual Macy’s Thanksgiving Day Parade, and Macy’s Inc. chairman and CEO Tony Spring joins Rapid Response with a behind-the-scenes preview of what to expect. It’s been a tumultuous year for the legacy retailer, shaped by new tariffs, shifting consumer habits, and the constant flip between “wartime” and “peacetime” leadership. Spring shares why his team is now on “version twenty-seven of the plan,” how Macy’s is entering the AI era, and what it really means to court th...

Nov 25, 202523 min

Possible: Steve Kerr and Kris Brown on leadership and purpose in sports

What does it take to turn tragedy into advocacy, and advocacy into lasting change? This week, Reid and Aria are talking to Warriors head coach Steve Kerr and Kris Brown, president of Brady, the nation’s oldest gun violence prevention organization. Together, they explore how sports, storytelling, and civic engagement can move the needle on one of America’s most polarizing issues: guns. In the first part of this episode, Steve and Kris share the personal and political roots of their partnership. T...

Nov 22, 20251 hr 1 min

How to be 'fearless' in the AI age, with Fei-Fei Li and Reid Hoffman

The brilliant computer scientist Fei-Fei Li is often called the Godmother of AI. She talks with host Reid Hoffman about why scientists and entrepreneurs need to be fearless in the face of an uncertain future. Li was a founding director of the Human-Centered AI Institute at Stanford and is now an innovator in the area of spatial intelligence as co-founder and CEO of World Labs. This conversation was recorded live at the Presidio Theatre as part of the 2025 Masters of Scale Summit. Subscribe to th...

Nov 20, 202524 min

AI: The new frontier for mental health support?

In recent weeks, OpenAI faced seven lawsuits alleging that ChatGPT contributed to suicides or mental health breakdowns. To spotlight the controversial relationship between AI and mental health, host Bob Safian is joined on stage at Innovation@Brown Showcase by Brown University's Ellie Pavlick, director of a new institute dedicated to exploring AI and mental health, and Soraya Darabi of VC firm TMV, an early investor in mental health AI startups. Pavlick and Darabi weigh the pros and cons of appl...

Nov 18, 202530 min

The future of crypto, with Coinbase’s Emilie Choi

When Emilie Choi first left Linkedin to go work at a crypto company called Coinbase, her old colleagues thought she made a big mistake. But after surviving a crypto winter, she’s become a key figure in the rise of the company – and the industry. Now Coinbase President and COO, Choi talked with host Reid Hoffman about the operating lessons that enable hyper-scaling and the future of money. This conversation was recorded live on stage at the Presidio Theatre as part of the 2025 Masters of Scale Su...

Nov 13, 202523 min

How to get funded now: VCs Reid Hoffman, Aileen Lee, and Stacy Brown-Philpot, with Van Jones

Reid Hoffman, Stacy Brown-Philpot, and Aileen Lee are three of the most successful, legendary leaders and investors in Silicon Valley. (The term “unicorn” for a startup valued at a billion dollars? Well, Aileen coined that.) This power trio sat down with journalist Van Jones live onstage at the 2025 Masters of Scale Summit, October 8 in San Francisco, to share candid snapshots of the investor’s mindset during this time of rapid change. Learn why VCs have dramatically shifted the way they invest ...

Nov 11, 202528 min

Remarkable People: David Chang is 'Steve Jobs with a knife"

What happens when a world-class chef learns that success doesn’t taste like he imagined? David Chang—the culinary force behind Momofuku and author of Eat a Peach—joins Guy Kawasaki to talk about ambition, burnout, scaling the unscalable, and learning to trade Michelin stars for family time. From plumbing disasters to poetic revelations, Chang opens up about the messy, beautiful art of creating something worth tasting. See Privacy Policy at https://art19.com/privacy and California Privacy Notice ...

Nov 08, 202532 min

From billion-dollar brand to blank slate: Bobbi Brown’s comeback

She built her first company, Bobbi Brown Cosmetics, into a billion-dollar brand. But when things soured between her and her parent company, Estée Lauder, she had a choice: retire from the industry, or reinvent herself with a new brand. Brown joins host Jeff Berman to reveal the lessons she learned from scaling – and leaving – her first company. She’s leveraging those decades of insights now in her new venture: Jones Road Beauty. Still Bobbi: https://www.simonandschuster.com/books/Still-Bobbi/Bob...

Nov 06, 202536 min

Branding truths and tariff myths, with Autodesk’s Dara Treseder & Flexport’s Ryan Petersen

In a special episode of Rapid Response, we feature two fast-paced, lively conversations from Masters of Scale Summit in San Francisco. Autodesk CMO Dara Treseder breaks down branding and marketing lessons from the most high-profile campaigns of 2025. Treseder shares her unvarnished read on Sydney Sweeney, Cracker Barrel, Taylor Swift, and more. In the second half of the episode, Flexport CEO Ryan Petersen assesses the five biggest myths around trade and tariffs today, advises about avoiding jail...

Nov 04, 202529 min

When ‘genius’ becomes a trap, with author Ryan Holiday

For everyone from Superbowl-winning coaches to CEOs, Ryan Holiday’s writing has made the timeless wisdom of ancient Stoic philosophers accessible and relevant in a modern age. He joins host Jeff Berman to reveal how he scaled his audience at The Daily Stoic and why the four Stoic virtues (courage, discipline, justice and wisdom) feel more important than ever. Wisdom Takes Work: https://store.dailystoic.com/products/wisdom-takes-work-learn-apply-repeat Ryan also recommends: https://www.thepainted...

Oct 30, 202534 min

How Anastasia Soare built a beauty brand worth billions

Anastasia Soare is responsible for how everyone from Oprah to Kim Kardashian shape their eyebrows. Soare started as a Romanian immigrant in a single room salon in Beverly Hills, and decades later, her beauty brand peaked at a valuation of about $3 billion. She joined host Jeff Berman to reveal the lessons she has learned building a global beauty empire, how listening to her daughter helped the brand leverage the influencer economy, and why she never wants to retire. You can find more lessons fro...

Oct 29, 202531 min

Chobani & Patagonia CEOs break down where values meet profit

In these volatile times, how do we navigate the intersection between values and commerce? Patagonia CEO Ryan Gellert and Chobani CEO Hamdi Ulukaya join the New York Times’ David Gelles on stage at Masters of Scale Summit to reveal their different strategies for dealing with an activist White House, the pressure for what David calls "anticipatory compliance," and how they grow their businesses while also prioritizing causes like environmental conservation and immigration. The pair also share pers...

Oct 28, 202527 min

Andrew Ross Sorkin: How to make sense of today’s market

Is the stock market in an AI bubble? What happens if it bursts? To understand our current economic moment, it’s essential to understand history. That’s why journalist and author Andrew Ross Sorkin joined host Jeff Berman onstage at the Masters of Scale Summit in San Francisco in October. His new book is 1929: Inside the Greatest Crash in Wall Street History–and How It Shattered a Nation. Sorkin explains the lessons we can learn from this historical moment – and how they provide cautionary tales....

Oct 23, 202524 min

The New York Times ‘will not be cowed’, with CEO Meredith Kopit Levien

From attacks by President Trump to active lawsuits against Microsoft and OpenAI, The New York Times is engaged in a fierce fight to preserve the future of independent journalism. It also keeps building a multi-faceted, excellence-obsessed brand with more users for games, recipes and podcasts than ever before. President and CEO Meredith Kopit Levien joins Bob Safian live on stage at the Masters of Scale Summit in San Francisco to explore The Times business model, how news coverage relates to the ...

Oct 21, 202525 min

Brené Brown & Reid Hoffman on the skills every leader needs now

Author and researcher Brené Brown joined host Reid Hoffman on stage recently in San Francisco for the 2025 Masters of Scale Summit. She reveals insights about how to lead courageously, the underrated skills leaders need to thrive, and why compassion is essential for success – even if it’s currently being crowded out of the zeitgeist. "Strong Ground": https://brenebrown.com/book/strong-ground/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Po...

Oct 16, 202523 min

Airbnb’s bet on an IRL future, with Brian Chesky

Amid dramatic disruption, what role should business play in building the future? Recorded live at the 2025 Masters of Scale Summit in San Francisco, Airbnb co-founder and CEO Brian Chesky shares his candid perspective on business, politics, creativity, and AI — taking listeners from Airbnb’s humble beginnings to bold plans for the company’s future. Through a designer’s lens, Chesky also reveals the single question leaders must ask themselves, and explores how best to make tricky decisions in a v...

Oct 14, 202532 min

Replay: How Daymond John built FUBU

How do you create authentic partnerships to build scale? In this archival episode, Reid Hoffman talks with the iconic entrepreneur and Shark Tank star Daymond John about how he built FUBU from scratch. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....

Oct 09, 202535 min

OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin

In this encore episode of Rapid Response, we chart OLIPOP’s surging popularity. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the prebiotic beverage trend, sparking the likes of Coca-Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO, and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTo...

Oct 07, 202530 min

How to sell a billion dollars of snacks, with the founders of Chomps

Chomps co-founders Rashid Ali and Pete Maldonado had an unusual side hustle: selling meat sticks online. The co-founders join host Jeff Berman to reveal the phone call from Trader Joe’s that changed everything, how they used lessons from failed startups, and how they built Chomps into a snack empire. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#d...

Oct 02, 202532 min

Design dominance sparks a blockbuster IPO, with Figma’s Dylan Field

Figma burst into the public eye in 2022 after Adobe was blocked from buying the design startup for $20 billion. This chapter set the stage for an even bigger milestone at Figma: a splashy IPO this summer at nearly double that valuation. Dylan Field, Figma’s co-founder and CEO, joins Rapid Response to share what distinguishes Figma from competitors, and why design is increasingly at the center of every industry in today’s software-driven economy. Field also reflects on the pressures and opportuni...

Sep 30, 202527 min

Pioneers of AI: The power of storytelling in VCs, with Jeffrey Katzenberg and ChenLi Wang

In this episode of Pioneers of AI, Jeffrey Katzenberg and ChenLi Wang of the venture capital firm WndrCo share why storytelling is essential for building transformative companies and how AI shapes their work. Learn more about Pioneers of AI: http://pioneersof.ai/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....

Sep 27, 202545 min

Build stronger trust on your teams, with Rachel Botsman

What happens when your team doesn’t trust each other? How can you repair damaged trust at work? How has technology changed the way we decide who to trust? Author and trust researcher Rachel Botsman joins host Jeff Berman to tackle these questions and more. Her latest book is How to Trust and Be Trusted: https://www.rachelbotsman.com/work/how-to-trust-and-be-trusted See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....

Sep 25, 202530 min

After devastating aid cuts, Mercy Corps keeps fighting, with Tjada D’Oyen McKenna

For an organization built around responding to crises around the globe, Mercy Corps now finds itself at the center of its own trauma. Following the Trump administration’s aid cuts, two-thirds of Mercy Corps’ US-funded programs have been rescinded. CEO Tjada D’Oyen McKenna joins Rapid Response to share how she’s leading her team amid immense pressure—scrambling to find new ways to help those in need, even as she resorts to layoffs to keep the business afloat. McKenna reveals what she’s hearing fr...

Sep 23, 202531 min

How to find your next mentor, with Janice Omadeke

A great mentor can supercharge your career. That’s why author and entrepreneur Janice Omadeke wanted to make it easier for people to connect with the best possible mentors. She joins host Jeff Berman to reveal the insights from her book, Mentorship Unlocked, and lessons from her own journey as the founder of a tech platform for corporate mentorship. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and Califo...

Sep 18, 202533 min

Historic changes across high fashion, with WSJ. Magazine’s Sarah Ball

As the fashion world navigates an unprecedented wave of turnover from Chanel to Dior, WSJ. Magazine’s Editor in Chief, Sarah Ball joins Rapid Response to explore the most closely watched New York Fashion Week in years — what she calls "a September to remember." Ball also shares insights about how Vogue is poised to take shape post-Anna Wintour, the shockwaves from Georgio Armani's recent passing, AI's impact on fashion creatives, and how the role of influencers and social media is noticeably res...

Sep 16, 202527 min

Possible: Stephen Colbert isn’t so sure about AI (with Reid Hoffman)

On the latest episode of Reid Hoffman’s Possible podcast, he and Aria talk with comedian Stephen Colbert. They discuss how J.R.R. Tolkien helps The Late Show host make sense of AI, whether technology will ever be able to replicate the ‘micronutrients’ of human interaction, and more. You can find this episode and more on the Possible podcast feed: https://play.megaphone.fm/awr0uaskrl6m7mfdaaeb0w See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pri...

Sep 13, 202555 min
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