Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey

Fawn Weaver, founder of Uncle Nearest Premium Whiskey, joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.

Fawn’s book Love & Whiskey is available here: https://loveandwhiskeybook.com/ 

Read a transcript of this episode: https://mastersofscale.com

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