Stop wasting marketing dollars on low-quality leads. In this episode of Masters of Home Service, learn how niche marketing campaigns can help home service pros stand out, book higher-value jobs, and reduce wasted ad spend. Adam is joined by Mike Gore-Hickman (PainterGrowth.com) and Katie Donovan (CAMP Digital) to break down how to choose a profitable niche for your business, use value-added offers, and more. Bonus: Hear how Mike booked $150K in barn painting with just $600 in flyers—and how to a...
Jul 08, 2025•25 min
Are you charging enough to actually make money? In this episode of Masters of Home Service, we break down the #1 profitability metric: gross profit, and how to improve it with better job costing, labor efficiency, and smart pricing. Host Adam Sylvester is joined by Mike Gore-Hickman (PainterGrowth.com) and Megan Schumann (Top Tier Plumber), who share how home service pros can stop guessing and start scaling their profits. New to Jobber? Masters of Home Service listeners can claim an exclusive di...
Jul 01, 2025•28 min•Ep. 3
If you're not using your Google Business Profile (GBP) to its full potential, you're missing out on free, high-converting leads. In this episode of Masters of Home Service, host Adam Sylvester sits down with marketing experts Katie Donovan (CAMP Digital) and David Brooks (Contractor Rhino) to break down how home service businesses can get the most out of their profiles. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh...
Jun 24, 2025•28 min
Want customers to stick around and spend more? In this episode, John Margalit (Happy Home Helpers) and Kelly Guerrero (Fast Landscapes) share simple, effective ways to increase customer lifetime value—from upselling with confidence to using automation and personalization to build long-term trust. Host Adam Sylvester guides the conversation with actionable tips you can apply to any home service business. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber a...
Jun 17, 2025•32 min
If you want to land bigger clients and keep them coming back, join Adam as he sits down with Bobby Vickers, co-founder of Doorvana Garage Doors, to break down how Bobby’s company scaled from zero to $2 million in just three years. Together, they cover how to break into commercial sales, build strong relationships, handle pricing and negotiations, and deliver the kind of service that earns long-term trust. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber...
Jun 10, 2025•34 min•Ep. 2
Feeling swamped by daily business tasks? Discover simple automation hacks that save you time and help your business grow—all without losing that personal touch. In this episode, host Adam Sylvester sits down with Kelly Guerrero (HomePro Coaching) and Kristian Proti (365 Heating, Cooling, and Plumbing) to share practical tips on using tools like Zapier and Jobber to automate reminders, billing, reviews, and more.
Jun 03, 2025•21 min
Closing more deals isn’t about working harder—it’s about working smarter. Discover the best strategies for turning leads into paying customers without spending a dime on advertising. Home service business owners will learn how to handle objections, follow up effectively, and structure a sales process that maximizes conversions. Join host Adam Sylvester, with Jackson Blackburn of Mt. Baker Window Cleaning Co. and Kristian Protic of 365 Heating, Cooling, and Plumbing. New to Jobber? Masters of Hom...
May 27, 2025•30 min
Tired of waiting for leads to come to you? A door-to-door marketing team can be the game-changer that fuels rapid business growth. Learn how home service business owners can recruit, train, and compensate a high-performing team that brings in 100+ leads a month—without relying on expensive ads. Master the scripts, timing, and strategies that make this approach so effective. Join host Adam Sylvester with Mike Gore-Hickman of Painter Growth. New to Jobber? Masters of Home Service listeners can cla...
May 20, 2025•28 min
A sales funnel isn’t just a concept—it’s the key to turning leads into customers quickly and effectively. Learn how to structure a funnel that maximizes conversions, reduces friction, and accelerates revenue growth. From awareness to closing the deal, discover proven strategies that home service business owners can apply immediately to see real results. Join host Adam Sylvester with Jon Margalit of Happy Home Helpers and Rags to Riches University. New to Jobber? Masters of Home Service listeners...
May 13, 2025•24 min
Attracting top talent in a competitive market requires a clear strategy and intentional effort. This episode explores how to hire employees who not only meet but exceed expectations, focusing on creating a compelling culture, crafting effective job descriptions, and targeting the right candidates. Learn how to identify candidates with the right attitude, work ethic, and potential to grow, rather than solely relying on experience. Hiring the right people builds a stronger team and sets the founda...
May 06, 2025•30 min
Financial health is critical for business growth, but knowing which financial expertise to hire can be challenging. This episode explores how to align financial professionals with business needs, covering strategies to improve cash flow, track essential metrics like gross profit, and avoid costly mistakes. Learn when to hire a bookkeeper, CPA, or CFO and how each role supports strategic decision-making and long-term success. Gain practical advice to build a stronger financial foundation and scal...
Apr 29, 2025•29 min
Reaching $500K in revenue is a significant milestone, but scaling to $1 million requires strategic shifts and proven sales techniques. This episode explores essential steps for breaking through growth plateaus, including leveraging partnerships, improving pricing strategies, and building a strong sales process. The conversation highlights the importance of follow-ups, building efficient teams, and implementing systems to handle increased demand. These practical tips will help turn challenges int...
Apr 22, 2025•30 min
Social media can transform lead generation for home service businesses when approached with strategy and consistency. This episode explores how to build a strong presence, leverage tools for efficiency, and create content that converts followers into customers. Learn the importance of telling stories, incorporating team and owner visuals, and balancing organic reach with paid ads. Insights include using editorial calendars, batching content, and focusing on audience-specific messaging to maximiz...
Apr 15, 2025•29 min
Cash flow issues can quietly erode business success, but solutions are within reach. This episode uncovers the #1 overlooked issue draining cash flow—underpricing—and provides actionable strategies to address it. Learn how to set accurate pricing based on real costs, including labor, materials, and hidden expenses such as non-billable hours. Explore the dangers of emotional purchases, the importance of knowing exact costs, and strategies to avoid the common mistake of competing on price. Take co...
Apr 08, 2025•30 min
Managing high volumes of jobs, clients, and team responsibilities can feel overwhelming, but preparation and effective leadership make all the difference. This episode shares practical strategies for handling stressful workloads, from building margin into your schedule to prioritizing high-value tasks. Discover how to plan ahead for peak seasons, manage employee callouts with grace, and maintain team morale during busy periods. Join host Adam Sylvester with Crystal Hamm of Go 2 Girls and Kelly G...
Mar 25, 2025•33 min
Dealing with new competitors in your market can be tough, but the key to staying ahead is focusing on your strengths and what makes your business stand out. In this episode, learn from experts on how to stand out when new companies try to steal the spotlight. Discover how to keep your clients loyal, make your services unique, and keep your team motivated to do their best work. We also cover simple strategies for pricing, marketing, and building a strong brand that lasts. It’s not just about keep...
Mar 11, 2025•30 min
Closing high-ticket sales requires more than just a pitch—it’s about understanding your customers' real needs and tailoring your approach to solve their problems. This discussion covers proven sales tactics, like asking the right questions, uncovering the true pain points, and establishing trust through credibility and clear communication. Learn how to present value effectively, handle price objections, and create long-term customer relationships that drive repeat business. Join host Adam Sylves...
Feb 25, 2025•30 min
Understand what your cancellation rate reveals about your business and how to improve it. Learn actionable steps to reduce cancellations, from better customer communication to tracking key metrics like booking rates and repeat business. The conversation highlights the importance of aligning marketing with operations and creating nurturing campaigns to retain clients and improve overall efficiency. Gain insights into using data to address weak points and increase revenue. Join host Adam Sylvester...
Feb 18, 2025•27 min
Learn how to use local SEO to generate leads across multiple service areas. This episode covers strategies for creating service- and location-specific pages, improving search rankings, and capturing long-tail keywords to expand your reach and grow your business. Join host Adam Sylvester with David Brooks of Contractor Rhino, and Kasy Allen of Wheatley Creek Services. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh...
Feb 11, 2025•28 min
This episode focuses on how AI can be used in home service businesses. It covers methods for automating tasks, improving customer communication, and creating efficient workflows. Learn how to integrate AI into daily operations to save time and enhance business performance. Join host Adam Sylvester and Kristian Protic of 365 Heating, Cooling, and Plumbing. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh...
Feb 04, 2025•27 min
Unlock the secrets to maximizing your ROI with Google and Facebook ads while avoiding costly mistakes. This episode dives into expert tips for creating high-converting ad campaigns, targeting the right audience, and boosting customer retention. Learn how to take a strategic approach to ad spending, allocate budgets wisely, and build brand awareness to grow your business without wasting money. Join host Adam Sylvester, David Brooks of Contractor Rhino, and Jackson Blackburn of Mt. Baker Window Cl...
Jan 28, 2025•29 min
Success in sales isn't about being pushy; it's about building trust and understanding your customers' needs. In this episode, we explore how to use persuasion selling in a way that's transparent and customer-focused. Learn how to overcome objections, create meaningful connections, and provide clear, inclusive options to help clients feel confident in their decisions. This is about offering value and earning trust—not just closing deals. Join host Adam Sylvester, Bobby Vickers of Doorvana, and Be...
Jan 21, 2025•32 min
With the right strategies, scaling a business to $1 million without a marketing budget is possible. This episode dives into practical tips, including leveraging Facebook groups, the power of email marketing, using Google My Business for visibility, and creating client loyalty through personal touches. Learn how to build momentum and keep it going with actionable advice designed for home service pros. Join host Adam Sylvester and Crystal Hamm of Go 2 Girls. New to Jobber? Masters of Home Service ...
Jan 14, 2025•23 min
Don’t let the economy hold your business back—take charge of your growth with proven strategies for success. This episode dives into how mindset, customer focus, and operational efficiency can help your business thrive in any market. Learn how to target the right customers, maximize leads, increase average job size, and deliver a standout customer experience. Join host Adam Sylvester, and Paul Maskill of Blue Collar Business Advisors. New to Jobber? Masters of Home Service listeners can claim an...
Jan 07, 2025•31 min
Discover the top strategies to scale your business in 2025. From building a strong team and refining processes to leveraging marketing budgets and managing cash flow, this episode dives into practical tips for growing your revenue and staying ahead of the competition. Learn how to evolve your services, master delegation, and implement systems that reduce chaos and drive success. Make 2025 your breakthrough year! [00:00] Introduction to the episode [00:45] The mindset shift needed to empower your...
Dec 17, 2024•31 min
Want to grow your home service business with proven marketing strategies? This episode brings together the best tips from industry pros, covering creative lead generation, building client trust, and optimizing your Google presence. Learn how to engage your community, craft effective email campaigns, and attract your ideal clients. Start applying these actionable strategies today to set your business up for success in 2025. [00:00] Introduction to the episode [00:41] Balancing cost-effective lead...
Dec 10, 2024•28 min
Unlock the power of the mystery shopper method to elevate your business operations. This episode explores how a cost-free audit can provide instant insights into your customer experience and service quality. Learn actionable steps to implement this strategy, motivate your team, and turn valuable feedback into profits. Perfect for home service professionals ready to take their business to the next level. Join host Adam Sylvester and Katie Pearse of Glimmer Cleaning Co. and Glisten Academy. New to...
Dec 03, 2024•30 min
Attracting high-paying clients starts with delivering exceptional service. This episode dives into strategies for going above and beyond, building strong client relationships, and empowering your team to create unforgettable experiences. Learn how to elevate your business and command premium prices. Join host Adam Sylvester and Katie Pearse of Glisten Academy. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introductio...
Nov 26, 2024•37 min
Learn easy ways to market a business for free! Discover helpful tips like connecting with local groups and using the best keywords to get more people to notice the brand. This episode shows how small changes can make a big difference—all without spending extra money. Join host Adam Sylvester and Richard Grove of Wall Control and The Small Business Consultant New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction ...
Nov 19, 2024•32 min
Discover how to maximize profits in your home service business with practical pricing strategies, proven upselling techniques, and mindset shifts that elevate your approach to sales. A step-by-step approach to setting profitable rates, training your team, and building a brand that attracts the right clients. This episode is packed with actionable insights to help you take control of your bottom line and avoid common pricing mistakes. Join host Adam Sylvester and Tom Reber of The Contractor Fight...
Nov 12, 2024•25 min
