Ep 243 Introduction to Brava

In this episode, Whitney sits down with Jeremy Sulek—CEO/Owner of Jetset World Travel and founder of Brava—to unpack a new, advisor-first approach to commissions. Brava aims to decouple commission payments from host agencies so advisors can own their bookings, get paid faster, and give suppliers clear visibility into which advisors are actually driving sales. They discuss why the current agency-centered system creates misaligned incentives, and how shifting to advisor ownership unlocks flexibility, transparency, and growth.