Ep 202 Shop Talk: Tracking investment KPIs, AI for content creation & FAM reflections

What really goes on behind the scenes of a travel business? Find out in Shop Talk! This week we spill the tea on past and upcoming FAM trips and the art of balancing family, personal, and professional travel commitments. Get Whitney's tips on taking personal time while traveling with children & hear how many books Brianna read on her last FAM! Plus, we talk about using AI tools for content creation, the work we are both doing with marketing professionals to tell our business stories, and KPIs we track to truly gauge if financial investments are moving the needle. Tune in for all this and more!