29. How to start where you are, grow incrementally, and only work with clients who you can best serve

This week’s conversation with Emily Lockard-Furry was inspired by a previous episode in which we spoke about our business structures and how we approach professional development, FAMs, and personal travels.

Today we’ll dive deeper into her fee structure, how she started and how she got to where she is today, the importance of starting where you feel comfortable and most importantly, confident. And my favorite part, later in the conversation Emily shares with us a unique exercise she goes through with her team members to ensure that they’re building their businesses in a way that aligns with their personal values and to ensure they’re only working with clients who they can best serve.

Enjoy the conversation.

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