15. Learn how to get creative when establishing relationships and building loyalty with your clients
Episode description
Investing time, energy, and money back into our clients and supplier partners as a sign of appreciation, to foster relationships, and to build loyalty is recommended on all fronts and is something that is talked about regularly. But, what does this actually look like when it’s executed? Do all clients and suppliers receive gifts? If not, how do you decide who does? How much is appropriate to invest in gifts and thoughtful gestures? Should gifts be a representation of our brand or rather of the destination clients will be traveling? Once we’ve sent one gift, how do we stay creative to continue sending gifts to clients who return to us year after year?
Over the last few months, I have spent a tremendous amount of time researching unique, thoughtful gift ideas for clients, and honestly, it can be quite time consuming. Sometimes I find a gift that I love, but when I have it shipped to myself and then sent to clients together with a personal welcome note, it can sometimes become more cumbersome and more expensive that I’d like it to be. Other times I consider sending it directly to them, it’s missing the small details that will really speak to my brand and that will really make it personal, so often, I give up and don’t send anything at all, which is clearly not the solution I’m looking for. And sometimes, I’m just not able to find exactly what I’m looking for.
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Resources Mentioned:
Tabi Jet Sets Website & @tabijetsets on Instagram
Use code MASTERS10
B.I.T.E. Box Website & @bite_explorer on Instagram
Use Code MASTERS10