12. How utilizing high quality destination content will impress and earn loyalty with your top clients

As a travel advisor, we are always striving to seek out new technologies, new destinations, new partners, new systems and software, new gift ideas for my clients, and quite possibly one of the more difficult finds, new ways to inspire and engage clients. 

Jennifer Raezer is the cofounder and CMO of Approach Guides. Since 2009, Approach Guides has been the ultimate resource for curious travelers, reimagining the way they explore destinations, connect with local culture and experience the world. Since then, they have developed a “destination content solution” for travel advisors that includes Expert-curated multimedia content, from videos, to podcasts, to articles, that can be shared with a personal touch by a single click.

Tune in to learn how some of the top advisors are utilizing this tremendous resource and the unique ways they’re generating business and keeping clients engaged every step of the way.

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Resources Mentioned:

Website: www.approachguides.com

Instagram handle: @jenniferraezer and @approachguides

Travel advisors can learn more about the platform, receive example destination content from Hawaii, Iceland and Venice at approachguides.com/advisors 

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