Serena Williams Talks Success on the Court and in Life

your life. She was absolutely delightful. I found this to be really a wonderful, uh conversation. It was actually at the Inside et F conference in Hollywood, Florida. There were about people in the audience, and when she was introduced, she came out to a standing ovation. It was actually kind of funny because she's on stage waving to the crowd and I'm kind of just waiting by the stairs, not wanting to, you know, step on her applause line. She kind of looked at me and Jess, come on,

what are you doing. Let's go get out here. It was. It was pretty hilarious. I had a lot of fun with her. Anytime I could could make her crack up. Was was um just charming. She she really was was not only very thoughtful and savvy when it comes to business, but just delightful and charming. It's amazing that someone who is as fierce a competitor as she is could be so just, you know, lovely off court. Um. We did play a couple of sets of tennis and she won six three and seven six, so I have to give

her that. But all told, this was really a wonderful experience, and I think you will find it every bit as fascinating as I did. With no further ado, my conversation with Serena Williams, which took place on January at the Inside et f S conference in Hollywood, Florida. I said earlier that I have the easiest job at this conference. The whole weekend. I just get to sit out here and chat with Serena Williams for a few minutes. Serena, thank you so much for doing this. We've been looking

forward to it for a while. Um, let's start chatting a little bit about what's going on right now. It's the Australian Open, potentially your four major title. How difficult was it to make the decision not to compete in Melbourne. Um, it wasn't that difficult actually to decide not to compete. I I really when I was there, well, I wasn't there, but when I was making the decision, UM, I didn't want to go to Australia just to compete. I wanted

to go or to any tournament just to compete. I want to go with the mindset, in the mind frame that I'm here to win. I'm not here just to show up and you know, just kind of take a space in the room. Uh So for me, that was really important. And when I realized that if I went to Australia, I would be just filling a seat, I knew that that's not how I've traditionally done my career. I've always entered with the mindset, frankly, to win. And yeah, I don't want them all, but at least my mental

was there. So, um I I didn't make it, and I'm okay with it. Have you been watching any of the Open I am a little bit not so much. Um. I don't allow my daughter Olympia to watch too much TV. So um so whenever she's like nap time or something and I'm home, I turn it on. Really fast on, but when she comes down, I kind of turn it off. So you started playing tennis as a kid, what was that like? Was that fun or did that become a chore?

Did that become a job? Um? It definitely was super super fun in the beginning, but as like a nine eight year old kid, you definitely sometimes I want to go out and play with other kids and do different things. So then it became a little bit of a chore.

Especially as a teenager, it was like more or less goal oriented oriented because you think of you see these players, you see these teenagers that are actually professional, and it's like, oh my god, I want to do that too, And you realize that all the time that before that you wanted to, um go out there and just be a kid and just to kind of play with everyone else. You're you're really great purple those moments that you spent that few extra little bit of a time, you know,

just working on your craft. So you're a kid, you're playing some and as did you ever stop and think, I know I'm going to turn this into a career and I can't even guess where this is going to take me. There was there ever a moment like that where let's see where tennis could go. Well, my um my dad he was always super super positive with both myself and my sister who you may or may not know, famous famous tennis where. Um So she My dad's was always so positive and he always taught us to think

incredibly positive. He said, you know, you are what you think. If you think you're the best, you're going to be the best. If you think you're mediocre, you're gonna be mediocre. So that's kind of followed me throughout my whole life. Um So, I always thought I would be number one. I always thought I would win a Grand Slam. I never thought I would have so many Grand slams. Um but I always thought, you know, at some point that I would have an opportunity to hold, in particular the

US Open trophy. So you're you've always been an excellent physical condition as a competitor. How difficult is it to maintain that peak physical condition as well as the mental condition, because that's clearly a big part of your game. Yeah, mental aspect is a huge part of my game. Um, physical is tough as well. Uh, it's a part of

the job. You know. One day a few years ago, I described and I realized that for the first time, I realized that my job is to stay fit and uh, simply put so, I was like, Okay, you have to have a better diet, you have to do this is that's my job. Literally, that's my job. So that's not my job. But no, but I was like, you know at Serena, and that gave me the motivation to just to work harder on that. So sometimes breaking things down

like simple, so simple like that just can also help. Um. But mental has It's always been something innate for me. Like mentally, I've always just it always clicked. I've always wanted to be on top, to be holding the trophies too. I've always wanted that. So mentally I knew what it took to get there. And physically, um, even today, I'm just like because trying to get back and trying to get that physical back. I got the mental but I'm

just trying to get that physical back. So as we all get a little older, our body changes a little bit. You just had a baby, How does the physical training evolve? How do you adjust over time as your routine the same as it was a couple of years ago. What sort of adjustments have you made. Um. You know, throughout the years, I make a lot of adjustments because I've been playing professional for like for almost twenty years, so

it's a really long time. Um So throughout that time, I just you know, make adjustments because if I were doing the same thing twenty years later, I think I would be a little bit tired and it just I wouldn't want to do it anymore. So every few years, I reinvent myself. I try to reinvent exercise. And also technology has really changed a lot in terms of helping athletes perform better, perform longer. To see lots of athletes and all sports, um that are playing deeper and playing

and when they're a lot older. Um, So that's been super helpful for me. And also lots of new studies came out that was able to help performance peak of athletes. So um, it's been really interesting so that those that type of stuff wasn't available you know, ten, fifteen, twenty years ago, and it just started becoming more available in the past you know, seven years or so, and that's really been helped with me to be able to continue to evolve, which raises the next question, how much longer

do you want to play for professionally. Yeah, I don't know. I don't know. I feel like there's one day I'm gonna wake up and I'm gonna say I'm done. Um, And I know that when that will be, and I'll know the feeling. And I don't have that feeling yet. I didn't have it, um, you know in the last year with everything that happened, and you know, so when it comes, I don't know. So you're at twenty three, Margaret Court is a twenty four? Is it safe to say you want to go to well, you know, it's

it's no secret anymore that, um, Margaret Court. I mean that I would love to catch up with Margaret Court. Um. She played in a different era, so her twenty four Grand Slams were a little bit different than the open air tennis. Long story, but arguably what you did was harder than what she did. Yeah, it was, yes, because it was a different draw and it was their different elements. So they changed it and I think the sixties or to open air tennis, and so that's when it will

be came people like me playing. She also incidentally played an open air and tennis and won several Grand Slams an open air, so that was really awesome for her too. Um but um wait, what was your question? How far? How high do you want to set the bar for whoever comes after you? All right? Um, I think it's interesting when I there was eighteen was my first goal because Chris Everard and Martin Avratlova they both had eighteen Grand Slams each, and um, that was the thing. I

was like, I got it and I had seventeen. At the time, I was like, I gotta get to eighteen. I've got to get to eighteen. I've got to get to eighteen. And then I put so much pressure on myself that I lost three in a row. I lost three Grand Slams in a row, really really bad, and I couldn't play. It was just way too much pressure. And I talked to my coach and he sat me down and he said, why are you trying to get to eighteen? And this makes no sense, Like everyone puts

all this pressure on you. Um, your goal should be thirty or forty. Eighteen is such a logal Yeah, no pressure there so, but to me it made sense because I set my goal for just what was in sight, and I think subconsciously a lot of people set their goal on what's already there, why not reach for a higher goal. And so I really learned from that that, Yeah, Margaret Court has twenty four, but why would I want to reach for that when there's more? And so, um,

that conversation really helped me ended up winning. I think it was the US Open after that, um, and I just was able to relax. And so to answer your question, I don't know. I'll just whatever I'm able to get, if any Um, that's what I'll be going for. You did a recent Vanity Fair cover and in the article you discuss how once you stopped focusing on the short term and relax it really just changed the game for you and it became more fun to discuss that a

little bit. Yeah, it's on, don't you stop. Once I stopped looking at the short term, I was just able like something released. It was like this something chemically released in me, and I totally relaxed. I think I went four in a row at that point, and um, it was just it was a lot easier. You know, sometimes I think I know I and I think we a

lot of people in this room. He real late put a lot of pressure on yourselves and and and it's you know, it's hard, so you just have to kind of just take a deep breath and you know, almost sometimes take a step back and then take those three steps forward. So so let's talk about the people in the room and the business that you're in. Um, it turns out that you and I both played tennis with the same racket. The Wilson Blade one oh four you use it to hit, serves a hundred twenty nine. It's

kind of neon green and black and cool. That's why I use it. How how important is your equipment to you? And what is decision making process like saying I'm going to use these sneakers and this racket. Um, equipment is important. I feel like if you're Sometimes I've noticed that some players will switch equipments because equipment because um, they have a sponsor that will pay them more. Then they'll start losing. So it's like, it's so important to have the right equipment.

You don't want to go out on the court with a pair of shoes. It's gonna break, You're probably gonna start losing matches. In the long run, it ends up being bad for you. So the equipment is key. You really have to have a really good equipment, and uh, I have to say and vouch that you have a gray racket, okay, and you know I can't do the same things with it, but I can occasionally hit the ball over the net, which is which a good start.

So you mentioned sponsors, What is the process like designing who do you want to work with as a sponsor as an endorsement. The professional sports game has changed where that's really a substantial for those people who I wish Allen was out here to discuss the economics of sports. Um but that's an enormous portion of revenue for for professionals.

What is that decision making process? Like you, you work with, you work with Wilson, you work with um it's still doing Nike, um, I forgot the watch company Piagre or orm Presume okay, and but there's a run of different sponsors. What is that process like um SO for me? When you know, when when I the further one I got in my career, I really became a lot involved with philanthropy.

And you know, honestly, when I was younger, I always was I've always wanted to I um SO one of the foundations that I look at for a sponsor is someone that says, this is what we can do for your foundation, this is what we can donate, this is how we can help you come up with different ideas, this is how we can be involved. And so for me, that means a lot to me, because I don't want to be involved with the company that genuinely doesn't care

about the world that we live in. UM. So there's been so many times I've turned down things because they just didn't fit with who Serena as an individual and as a person is. And then I have other companies that I do work with. They all definitely have given and want to give and have given a lot to their own various charities and things that they do as well. So that's super super important to me. UM also have to believe in the product, So I'm not gonna use

something that I just don't believe in. Friends Wilson actually use them. When I was like six years old, I was using a Wilson racket. They didn't pay me. I just love the product. So UM when the opportunity came to sign with Wilson, I was overjoyed. I was like, oh my goodness, this is what I use. Yeah, this is great. You know, so I don't when I when I do endure something, it's genuine. Another example's Gatorade. I'm from Compton, California, and we couldn't really afford to buy Gatorade.

So sometimes we'll be practicing on the public courts and my dad would leave the courts and go around the corner to the to the little um Corner market and he would buy one Gatorade. Back then, it was like in a glass bottle and we would all share it, and it was the treat of the life for me, you know. And so when an opportunity came up for me to be indorsed with Gatorade, I almost touch faint it. It was just because it was like, I've been using

this fear. This is what I use, is what I do all my life, and it just tells such a great story. So a lot of the time, and I think every athlete kind of wants to be with Nike. So um, that was like that was another one that was just really genuine. So I always follow those guidelines. I always try to be true to myself. You're you're not gonna see someone different here and then meet me somewhere and see a totally different individual. So I always try to be true to myself and true to people

that I line up with. You're dressed quite fashionably this evening. You started a fashion line. How did that come about? And how hands on are you with with a fashion line? Um? So I'm very hands on, maybe two hands on. I'm going to have to figure out a way to take at least one hand out. Um. I went to art school. I went to the artist dude to Fort Lauderdo, which is just down the street from here, um, whoop, whoop um, And I studied fashion. So when I was when I

was young, I used to we couldn't you could? You know, you have a baby doll and you can change, you can buy different outfits for it, but we couldn't afford the outfit. So my mom taught us how to sew, and I would always make my baby doll different outfits from socks that I probably looking back that I probably stole, Like why did I get those socks? Um? So I'd always make different outfits from I had like a million dollars.

I always make different outfits for my baby dolls. So, um, you know, I've always just been a fashion person and have always loved designing and I designed everything I did for I've been wearing on the court most collections, not all, UM, but a lot of the collections I designed for UM. And so it was a no brainer after going to school studying it to start a collections. So I did. I've done that for our don't know nine to eight nine years and now I'm starting a different collection. So UM, yeah,

it's it's been really fun. It's a lot of work. Like I said, I'm incredibly hands on, but because I know the art and I know the skill, and it's not something I'm just putting my name on and then just um going out to practice, which is wouldn't be a bad thing because I could use a little extra practice nowadays. But UM, I'm super involved. So you're also involved in a number of boards of directors. What asset

do you bring to these boards? And these are not just similar to the fashion You're not just putting your name on this. These are real time consuming UM meetings where important decisions get made. Yeah, very important decisions get made. UM. Tell us the boards you're on as a as a start, why just recently joined the board of survey Monkey. UM. A lot of businesses use them very very very big company. UM. So that was really exciting me. In fact, we had

a call yesterday. We have a meeting in February. First Q one meeting is in February, so that was exciting for me. UM. I just joined a board with a Billy jan King just for UM that helps involves different foundations in terms of making change inequality, which is again something that I truly truly believe in. And uh I got asked to join another board UM a few days ago for a new sports league that's starting that I'm

deciding whether I would join it or not. But um, it's interesting because I have always had this really side business mind that I often bring to the court with me and that I have always just just just had and I like to say I got it from my dad. But UM, I love it. I really love being a part of the boards. I love my first board meeting, while was a little nervous, I just kind of sat there with like a deer in headlines like should I say something, should not say something? What do I do? Um?

The second one I was I was in giving birth and I missed that one, so I was like, I promise, guys, it's not my fault. The baby's going So that one was really tough, but UM, I will all be at the next one, and UM it's good. Like you said, a ton of decisions are made about the about the company and about how it's gonna be rant run and and how how it's gonna do. You're also on the board of the new Verizon ao L Yahoo Comb. Yes, so you have you seem to have an inclination towards technology.

I know, it's yeah, all right, I'm actually we're I'm actually I'm Tim Armstrong wanted me to be the chairman of the board of advisors on that one. So we have tons of meetings coming up because we have our our first board meetings for OATH it's a new al Verison company. UM, so we have our first board meeting Q our first que one actually is in a couple of weeks, so we're excited about that one as well. UM,

that's a great opportunity. I do love technology, and like I was saying earlier, UM, technology affects our lives, from sport to equipment, to running a company to running business like survey Monkey, Like it really affects our lives. And so for me, UM, I've always been. Especially I think, um, a lot of people now are really trying to get into tech and just trying to think, well, what's the future, What's what's the next Facebook, what's the next you know, Tesla, um,

and and just figure out. Basically it's cliche in San Francisco to say change the world, but that's what these companies are doing. That these companies are changing the way people think, the way people function, to way people drive, the way people catch rides, um, the way people ask questions. So oh, um, this is this is a new this is a new time, and I'm and I don't want to be left behind. I want to be a part of that new time. So I always try to educate myself and try to stay at So who are you?

Obviously have an enormous background in sports, and there were a number of people who mentored you and that who were your business mentors. So my business mentors are One of my business mentors are is Cheryl Sandberg, which she's so she's so great. Um, she's been very, very amazing. She actually was very helpful with getting me on that survey Monkey board. UM. In fact, she recommended me and wanted me on that one. UM. Hannah Wintour was another

very very powerful woman, super super super smart. Um Tim Armstrong and I've gotten incredibly clothes. He's the CEO of A O L and now Verizon All yeah who combination. Um yeah, I have quite a few, but it's it's been really great. Um, Alexis Ohanian, I probably should mention him. We're married, so found founder of Reddit. How much time do you spend trolling around on on subreddits? Um? He really more le more does VC work now more than anything.

So he has a VC firm. Um, oh god initialized? Okay, Um, he's had it for many years, but um, he's definitely doing a d percent of initialized now. So that's super cool. That's super fun. That's a whole different investing and and and just a whole different side and a whole different world that I'm part of as well. But it's fun. It's it's really fun to see him, you know, go to work and go to bat for that and you know, basically throwing a baseball in the air and hoping it

lands in a hoop. It's crazy. So tennis obviously has a lot of parallel as to the world's of business. What has tennis? What you about business. Well, Tennis has taught me UM that it's important to stay focused in your business. So for instance, when I started my investing, UM, it was very another mentor of mine. UM he also is uh one of the pinterest main pinterest people. He was telling me that it's very important to to have a focus. And I'm like, I could focus. I can

do that. I do that in Tennis a lot. So but he would say that you could have a focus on what you want to do. So I knew that I wanted. My focus was going to be. UM. Female founders another focus of mine were UM, oh my gosh, I think I have mom brain. I have a really bad case. Um, oh my goodness, good lord anywhere, So let's talk about your sundation. Then, yes, I can't think of the word. I'm kind of mad. Now I know we're on time. Then I tell you, it only gets

worse as you get all different equality. Equality. So I'm looking for you know, people equality as well, so different races and so for me that's super important and so that's what I focus on. So let's let's bring up the foundation because you specifically establish this to promote equity through education, gender, race, disability, anything that stands in the way of a person achieving UH their potential. First, that's a giant target. So I have to ask, what are

you doing to accomplish that target? And how do you measure if you're actually making progress? Because really, just making everybody better, that's a pretty big bogey, it is. But the thing we strive is to make one person better, because that one person can make one person, and that one person and make one person before you know it, it makes a lot of people better. Hopefully it's more than one person, but usually we just strive for just

that one to make that one person better. And UM, for me, I think that is super important to UH to do. So let's talk a little about some personal stuff. UM. What athletes do you follow on social media? I noticed you've retweeted Kobe a couple of times. Who else do you follow? I follow Kobe, I follow UM. I don't follow a lot of the rule I think I follow Lebron, Jamee. UM, I follow Venus. That doesn't count, though. I follow a lot of tennis players. I followed Caroline was NIACKI I

follow Were you watching her today? No? I was practicing myself, but I was happy she won. She didn't just win, she coasted. Yeah it was good. I was happy for But you mentioned Venus. So you have a number of Olympic golds, both for singles and doubles with your sister. How do the Olympics differ from regular open competition. I I love the Olympics. A tennis player never grew up thought about playing the Olympics. We thought about US Open, Wimbledon,

Australian Open, French Open, and that was it. So when there was an opportunity to play for the Olympics, you know,

it's like, you know, it's that Sully. And then when you go and you see all these athletes from all these different countries and this is their life every once every four years, this is this is their moment in time and they may never come back, and you realize how amazing it is to hold a gold medal that someone else has as well, in a field that they've worked for for twenty years plus, for just that one day. And as much as I love my Grand Slams trophies, which I would never give up, I for me, my

Limbit gold medals mean more to me. So tell us something important that people don't know about your background. Well, that's I told you about the tennis story and the gatorade and the Wilson one, the fashion one. Guys probably didn't know that one. Um Oh, I was, well, I'm going back to but I'm studying. Um I like again, I'm going back. Wh'm studying premed at u Massa and

what do you want to do with premed? So the whole point of me studying premed was because I like a holistic approach of medicine UM, and I wanted just to have that. You know, in order to do the holistic background, you still have to have the premed um. But the whole purpose was if I ever had kids that way, you know, I'd be able to know what to do, what not to do, and how to help them and how to not help them. And so then Olympia popped up and it was just like, oh, so

let's talk. Let's talk about books. You you travel a lot. I have to thank you're reading all the time on planes. What have you tell us about some of your favorite books? Um? I love autobiographies. UM I read Cheryl Samberg wrote two books. You wrote Leman and then Option B. Yeah, which was they're both great books. Also love to read fantasy novels like dragons and stuff like. Give us a title. Well, there's this book called fable Haven that I love. Obviously

I loved all the Harry Potter books. Um. I just recently read this book sky Raiders, which is another Brandon Meal book. Okay, I'm talking way too much about that. Clearly that's the majority of my reading. Tell us about a time you failed. It could be on the quarter or fail failed, and what did you learn from it? Um? I don't know. I felt a lot. I felt so many times, was in fashion and I don't know. We're working on this new collection. It could it could fail too.

But um. The thing about failing is it's it's good because if you fail, you don't Sometimes you don't know how to be better if you're always doing right, or you can just kind of stay in this plane and you're probably like, well, how come I'm not here? How come I'm always here? But if you fail, then you fall, and then you kind of can rise up higher than you ever would have if you didn't fail. So every time I lose, which I absolutely horror, um, but every

single time I lose, I get ten times better. Um, And that's failing that's what it does for you. What do you do to relax when you're not on the port? Um? I watch a ton of Netflix. I'm a total d C comic nerd really, but I do still like Marvel. I love Marvel comics as well. Um but yeah, so I just was watching Catching Up with um a show called Young Justice. But anyway, you do Avengers, Justice League, arm and what do you like? The whole everything? Everything?

I'm really honestly think I was a superhero in a different life, on a different dimension. Feel like I was Miss Marvel or something come here to Earth to save us from bed. Yeah, I'm no more or less like the alien Invaders. Yeah. Um, if if a young person came to you and said they were thinking about being a professional athlete, what sort of advice would you give them? Well,

you have to work hard. You have to believe in yourself, and even when other people don't believe in yourself, and you hear negativity, and now with social there's so many things negative that you can read about yourself. You just have to be so positive and you have to love you and believe in you more than even more than your parents probably whatever believe in you, and so that's what it takes. And UM, my last tennis question, what is it that you know about being a professional athlete

today that you wish you you years ago? Oh? How to how to move the ball around more, how to raise the ball, we're more technical stuff. I don't know, that's a good question. I feel like if I wish were just to, um take my losses the way I take them now, which is awful, but imagine what they were before. So if I could do that that way better? All right, So let's go to our speed round before we open this up, uh to the audience. This will be our lightning round. Ten questions, uh in sixty seconds.

Favorite Grand Slam, most challenging opponent, venus Uh, favorite subreddit? Um, I'm really not interred it. There's a lot of there's a lot of like dungeons and dragons stuff. There's so interesting interest. Um favorite none ten in this athlete? No, non tennis f non tennis f Um. That new ice skater that that the young guy, he's awesome. What is what is your favorite city to eat in? Oh? New Orleans? Easy? Vigny a Star trek or Star Wars star track? Um?

Other than your sister, who's your best friend on tour, Caroline. That was that was really that was a later Um, what's the number one item on your buffet list? Um? Huh okay, okay, that than four old time favorite movie? Impossible? Impossible because there's too many good ones. You got Forrest Gump, you got the color purple, you have Friday, you have Shawshank, Redemption, you have you know what it's you can't you have I even like gentlemen prefer blondes. You know the impossible

old squine you can impossible online. And what's the favorite song that you sing to your daughter? Definitely mo Wanna? Um, Yeah, the mo Wanna songs. I love them all. I don't know if she likes the way I sing them. I love saying them to her. So that's ten questions in a minute. Let's go to Slideoh, you mentioned you like technology. We use the technology here that people can ask questions and they'll come up on the screen and we could pick them. Let's let's start running some of the questions

from slideo if we can. So the problem with technology is that often it does not work. No, it works. I am I enjoy technology, and I love that lightning around. That was fine, I have another fifty. We could do this for an hour going. Do we want to do? Do we want to do? Uh? The slido? All right? So bring them out a dad and I have it on my phone this time. This is not me speaking, although it's true. I have a father of daughters. And I will let Barry finish the rest of the question.

I'm the father of daughters. You instill depositive attitude. What suggestions do you have to instill positive self image amongst daughters? Another great question and very important for me. I believe it starts young. I believe it starts two months out the wound. I really do. Um. I was in a store I won't mention which one, and I saw the girl section and it said Mommy's princess and Daddy's princess

and cute and you know, adorable. And I was in the boy and I went to the boys area and it said curious, I'm a thinker, I'm smart, Um, I can do anything. And I was just like, what you know? And I would have never noticed it before. That's why I say it starts. And this was like zero to three months, three to six months clothing, So it starts now. It starts instilling that positive telling your daughter you can do anything, you can be the best, just the way

we tell our sons. And it's something I have to do too, because I have a daughter and I need to make sure that I'm actively working on that. So someone asked the question, mom, brain is real? How do you do all that you do? And how do you balance work in life? It is real? I I write a lot of things down. Balancing work in life is

easy for me because I made it. You know, I work from I have to be done at one at the latest usually, but I wanted to be here with you guys, so um, but my everyday life, I'm trying to be done at one that I can spend the rest of the day with my daughter. I can take phone calls, which is fine, but um, as long as I'm at the house, I'm good. You've achieved great success, you have great poisoned grace. How do you remain so grounded amid the fame and fortune? I have four older sisters,

have three older sisters, and I'm the youngest of five. Um, and my mom if you ever met her or she doesn't play. So if I'm not humble, they give me a whack in the head. So you're a very competitive person. One day you're gonna have to figure around forty five you'll retire from tennis. What's going to replace the competition of tennis in your post tennis life. The competition I want to be the I want to have a really strong voice on those boards. UM. I definitely am competing

to be on other boards as well. UM. So that's very competitive. And of course the fashion with this new company that we just started, um, that is going to be a lot of competition to you know, outdo some of the other people that are doing their own minds as well. That is all the time we have. I want to say thank you to Serena Williams. This has been one delightful thank you so a pleasure. I take you back to thank you hello, thank you so much. Thanks all right, Serena Williams. M