View From The Top with Lucien Boyer, Special Cannes 2016

Lucien Boyer, Chief Marketing Officer at Vivendi For this bonus episode, we have Lucien Boyer, Chief Marketing Officer at Vivendi. Previously, Lucien worked in a variety of senior roles at Havas Sports and Entertainment, ultimately serving as President and CEO. Through this podcast, Lucien presents some great insights and opinions in terms of important marketing concepts. Answering “long” to the term “local difference “ without hesitation, Lucien cites some very valid examples within the music industry of local artists who sing in their native languages, only to become successful on a global scale, thereby highlighting the fluidity of culture and even language.