From Solo to Strength: Growing Capacity with School Communication Leads with Cindy Nickerson

Mastering Social Media for Schools

Jan 27, 2025•40 min•Ep. 251

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Episode description

Today, we’re welcoming a guest from Canada to the podcast! Cindy Nickerson, a veteran school communicator with over a decade of experience, shares her journey of building capacity in school communication as a one-person shop in a school division with 10,000+ students.

Here’s what you’ll learn:

How Cindy’s Communication Lead Program Started
Discover how she developed and trained a team of school-based communication leads to share stories on Facebook and Instagram.
Tips for Empowering Storytellers in Your Schools
Learn how to enable staff to contribute to your social media efforts with confidence and consistency.
Success Stories from a Social Media Campaign
Get inspired by the award-winning "Did You Know" campaign that built awareness and earned Cindy a Golden Gribble award.

You’ll leave this episode with actionable tips to help your district amplify its voice and better celebrate your schools.

SPECIAL GUEST

Cindy Nickerson

Director of Communications

Christ The Redeemer Catholic Schools, Alberta, Canada

Email: cnickerson@redeemer.ab.ca

Website: https://www.redeemer.ab.ca

Facebook: https://www.facebook.com/CTRcatholic

Instagram: https://www.instagram.com/ctrcatholic/

Twitter/X: https://x.com/ChristRedeemer1

USEFUL INFORMATION