Karan Khairajani, cofounder of independent studio Firescore on hyper casual games.
Episode description
In today’s episode of the Mastering Retention Podcast, Tom has a conversation with Karan Khairajani, cofounder of independent studio Firescore on all there is to know about hyper-casual games. From starting a gaming company to what KPIs are important.
Some of the highlights of today's episode are:
How he got into gaming and his entrepreneurial spirit
What it takes to start up a gaming company
CPI, LTV, and ROAS as KPI’s in gaming
The importance of working with publishers as an independent studio
Live ops for hyper-casual games
Explains ROAS – Return on Ads Spent
Soap cutting, ASMR, and knowing what’s hype right now!
One tip or trick on how to boost the retention rate
If you are interested in Crazy Labs, visit their website here and reach out to Karan through LinkedIn!