Mastering Retention

Join us each week as we talk to top mobile game product and liveops people about data, retention, design, economy, engagement, monetization and everything in between. We're all about improving how F2P mobile gaming can be done.

Last refreshed: July 7th, 2025 at 6:48 AM ⓘ

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Episodes

Nick Murray on game balancing

In today's episode of Mastering Retention, Tom talks with Nick Murray! Nick is a freelance consultant, the head of Games for Carry1st, and a publisher looking to promote gaming in the African continent and worldwide. Some of the topics discussed during this episode include: Nick's favorite subject: Game balancing and why it's so important! Working on a game that is not your go-to-fun How to know when a live-ops event was successful Conversion in live-ops Looking at how events perform in the cont...

Oct 21, 2020•40 min•Ep. 8

Hadrian Semroud, on his experience with free to play games

In today's episode, Hadrian Semroud, an experienced product manager with experience at companies like GSN and Ubisoft, joins us to discuss his experience with free to play games, how to be data-driven in these types of games, and more! Some of the topics Tom and Hadrian discuss: What it means to be data-driven in free to play games Market analysis and research The process that Hadrian would take if he were to manage the liveops and events of a big game Effectively designing for the audience you ...

Oct 12, 2020•48 min•Ep. 7

Balancing data and creativity when game designing with Michael Tapley

On today's episode of Mastering Retention, Michael Tapley joins Tom to discuss what he has learned during his career in the gaming industry and his thoughts on how to take gamer intuition into account when designing games. Some of the key topics discussed during this episode: What the role of a game designer entails Designing games with live-ops in mind Balancing out gamer intuition and data analytics Taking into account UI/UX during the design process Game economy! Tips and tricks on cross-genr...

Oct 09, 2020•51 min•Ep. 6

How do you measure FUN in the gaming industry? With Hinrik Asgeirsson from FunPlus

In this episode of Mastering Retention Podcast, Tom is joined by Hinrik Asgeirsson from FunPlus to talk about measuring retention by quantifying fun in the gaming industry and how to maintain an efficient yet caring work culture. Amongst many other things, here are some aspects Tom and Hinrik discuss: Quantifying FUN Blending the data side and the art side of gaming when developing games Concept testing Working with 5G and its benefits for the gaming industry (console and mobile) Developing an e...

Oct 02, 2020•53 min•Ep. 5

Being diligent with data! With Dennis Heizmann, Game Manager at Tilting Point

In this episode of Mastering Retention, we are joined by Dennis Heizman, product manager at Tilting Point, to speak about some (secret) projects they are working on, the importance of data analytics, and more! Some of the key takeaways of today's episode: Read Dennis' article about tips for maximizing ARPDAU The importance of data analytics on all aspects of gaming The benefits of having a publisher partnership Recommendations for product managers and live-ops teams Tips to increase retention ra...

Sep 25, 2020•35 min•Ep. 4

What Does Retention Really Mean? With Jónas Antonsson, co-founder of Raw Fury

On today’s episode of Mastering Retention, we talk with Jónas Antonsson the co-founder of the Swedish game publisher, Raw Fury , about the gaming industry and his career path. During this episode, Jónas and Tom talk about: What motivates Jónas to get out of bed every morning and how important games are to him. The importance of games as mediums of art What advice would Jónas give to those who want to start a studio or create a game. How to manage burnout in the gaming industry and Raw Fury’s man...

Sep 18, 2020•58 min•Ep. 3

Live Ops Automation and Data Driven Game Design|Javier Barnes, ex-Gameloft, ex-Social Point Game Lead

In today’s episode of Mastering Retention, we are joined by Javier Barnes, head game designer at Pixel Noire Games. Javier tells us about how he started working in the gaming industry at Gameloft and how he ended up at Social Point, where he was the Lead Game Designer for Monster Legends before taking over as Game Lead for their upcoming game Rageball. We'll cover these great topics and more: Introduction to F2P game monetization & data oriented game design. How to automate live ops producti...

Sep 11, 2020•57 min•Ep. 2

People and product in mobile gaming with Patrik Wilkens, VP Mobile at Azerion

In our first ever Mastering Retention podcast episode we talk to Patrik Wilkens, Vice President Mobile at Azerion, about people and product in mobile gaming. In today’s episode we’ll learn: Where gaming will likely be going in the next three to five years How gaming has shifted from just shipping a game to the mantra of live ops and continually pushing content to your users What career advancement in mobile gaming can look like from product manager to product lead to head of mobile gaming How to...

Aug 25, 2020•42 min•Ep. 1

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