Ep. 91: Building Your Co-Founding Team

Whether you are building a team from scratch or adding on to an existing team, having common goals and values can have a massive positive effect on your company and its products. This week on Mastering Retention, Martina Gianfreda (Co-CEO at Whatwapp) walks Tom through the process of building a co-founding team and sustaining your company's success through shared core values.

Here are your cheat codes:

1:01 How did Martina Gianfreda get into the video game industry?

4:40 What to look for in a co-founding team?

11:48 Process for coming up with a new game idea.

16:50 How can your game transcend international boundaries?

27:25 How has marketing changed over the last few years?

30:33 Ideal Head of Growth candidate.

33:44 Pay Performance Marketing

38:50 Building a games team.

43:24 Hiring based on shared core values.

45:32 Pre-employment skill-based testing.

47:21 Programmers

50:48 How to keep more players around longer.