Ep. 90: The Balancing Act of Product Management

The role of a product manager can vary widely depending on what industry he/she is in, and even then, companies within the same industry often define that role differently. Regardless of how a product manager role is defined, it requires someone that can balance the “Big Picture” and the small details. This week on Mastering Retention, Tom speaks with Stav Klauzner (Head of Product at SciPlay) about the balancing act of being a product manager and loosely defines what the ideal video game product manager should look like.

Here are your cheat codes:

0:52 How did Stav Klauzner get into the video game industry?

2:43 Segmentation over Personalization.

5:45 Defining your segments.

9:21 First-Time-Player Experience.

12:12 How to be a better product manager.

15:20 Balancing the big picture and the small details as a product manager.

18:14 Feature Prioritization.

23:38 How do you measure the success of a games campaign?

26:16 Turning a game into a gaming business.

28:45 How often should a product manager listen to player feedback?

32:17 Social Obligation Mechanics

36:23 Monetization Tools.

47:59 The ideal product manager.

50:58 How to keep more players around longer.