Ep. 71: Acquiring Users By Building Stronger Brand Awareness

User acquisition can be achieved in many different ways. Finding the right UA method depends heavily on the goals of both your game and company. On this week’s episode of “Mastering Retention”, Matej Lancaric (User Acquisition & Marketing Consultant) joins Tom to break down some of the ways he has helped companies meet their UA goals and discuss how important brand awareness is when it comes to acquiring new users.

Here are your cheat codes:

- 1:44 How did Matej Lancaric get into the video game industry?

- 4:02 When should a studio work with a consultant like Matej?

- 5:21 The competitive nature of mobile game development.

- 11:17 How to successfully launch a mobile game in a hyper competitive marketplace.

- 16:52 Innovation in mobile game ads.

- 21:52 How large of a role does brand awareness play in players downloading your game?

- 25:50 It would be nice to see your competitors' metrics.

- 28:35 Are browser games dying?

- 30:39 What is User Acquisition?

- 34:36 Best practices for tracking your metrics.

- 36:54 Return On Ad Spend

- 42:51 When to properly use all the different types of ads.

- 45:25 The shifting landscape of mobile game marketing.

- 48:36 How to keep more players around longer.