Ep. 69: Best Practices For Ad Monetization

The modern landscape of mobile gaming demands ad monetization to generate revenue for your game studio. A lot of hard work goes into not only creating ads, but every behind-closed-doors decision in regards to the very same ads. This week on the Mastering Retention Podcast, Diego Diaz Perez (Monetization Manager at WEEWOO) takes Tom behind the scenes of ad monetization.

Here are your cheat codes:

- 0:43 How did Diego Diaz Perez get involved in the video game industry?

- 5:41 How does ad monetization work?

- 10:53 What does the cash flow look like in mobile game advertising?

- 14:00 CPN vs CPI

- 15:47 Mediation Companies

- 21:37 Header Bidding.

- 27:26 How many ads can be shown to a player before the CPn starts to decline?

- 31:12 Rewarded video monetization.

- 35:28 How to get more ad views from your players?

- 37:11 Segmenting players based on motivations in order to increase ad viewing.

- 39:20 How to grow your ad revenue?

- 42:10 The different types of advertisements.

- 47:06 Things Diego Diaz Perez wish he knew when he got into ad monetization.

- 49:08 Ad Placement Accessibility

- 52:21 How to keep more players around longer.