Ep. 68: Building A Company & Maintaining A Good Work-Life Balance

Creating a company from scratch requires a ton of hard work and sacrifice. Maintaining a healthy work/life balance makes it all that more difficult, but it is doable. This week on the Mastering Retention Podcast, Tom speaks with fellow entrepreneur and business owner, Brett Nowak (CEO & Founder of Liquid and Grit), about how they have managed to find a healthy work/life balance in the midst of creating and maintaining their businesses.

Here are your cheat codes:

- 0:48 How did Brett Nowak get into the video game industry?

- 2:53 Nowak details the origins and purpose of his company, Liquid and Grit.

- 4:30 What does Liquid and Grit’s ideal customer look like?

- 6:36 How does “Game Refinery” differ from “Liquid and Grit”?

- 8:21 Modeling game economies.

- 9:43 Acquiring live Ops data.

- 17:02 Collecting data from surveys

- 23:34 Physiologically satisfying in-game offers.

- 28:33 A detailed conversation about starting a company, potentially selling that company, and achieving work-life balance.

- 52:47 An ideal approach to team building within a company.

- 57:47 The gap between a good developer and a great developer.

- 1:08:02 How to keep more players around longer.