Ep. 64: The Value of Data Scientists In Your Mobile Game

Data and analytics are incredibly important for the game industry, but understanding and accurately interpreting the data is key to creating and sustaining your game's success. Joni Ruotsalainen (Data Scientist at Metacore) speaks with Tom about his day-to-day role as a data scientist and illustrates how valuable a data scientist can be to any game studio.

Here are your cheat codes:

- 0:59 How did Joni Ruotsalainen get into the video game industry?

- 3:41 How important is it to have a data scientist at your game studio?

- 5:34 What problems should and should not be solved with data?

- 7:57 Using Data effectively.

- 14:52 Data Anomalies

- 18:00 How to utilize a data scientist effectively?

- 21:56 Good third party tools for data collection.

- 25:19 Segmentation.

- 26:53 What is a clustering algorithm?

- 29:40 Grouping players via session data.

- 36:04 Deciding what segments and how many segments you should have.

- 42:30 Segment Design.

- 46:47 Designing your Live Ops events around players schedules.

- 50:11 How to keep more playing around longer.