Ep. 57: User acquisition at every step of the game creation process

On today's episode of Mastering Retention, Varia Vakhreeva (User Acquisitions Manager at Sheepyard) joins Tom to discuss user acquisition at every step of the game creation process and navigates listeners through the complicated world of ads and "creatives".

Podcast Highlights Include:

- 1:04 How did Varia Vakhreeva get into the video game industry?

- 4:53 User Acquisition

- 9:27 Finding Your Audience

- 12:05 What should UA look like at launch?

- 14:56 Promoting your game at soft launch.

- 21:31 Orienting Your Game To Your Audience.

- 25:16 Ad Click-Through Rate/Download Rate.

- 26:49 What does UA look like at Global Launch?

- 29:00 How to manage creatives.

- 31:39 Ad Design

- 37:41 What resources are helpful when Creating Creatives?

- 42:13 Is effective to blend Live Ops into your ads/Creatives?

- 47:22 How to keep more playing around longer.