Ep. 53: The Fundamentals of Monetization Part 2

On today's episode of Mastering Retention, Rimmy Spanjer (Managing Director of Games Division at Hyper Hippo Entertainment) joins Tom to continue their dive deep into the world of videogame monetization and first time player conversion.

- 1:29 Defining First time conversion

- 4:50 Differences between first time conversion and subsequent conversion events

- 8:06 Optimizing First time conversion for all players.

- 13:16 Is is worth while to segment your conversion offers?

- 15:33 What percent of players should convert ever?

- 18:07 Why is conversion so difficult?

- 20:02 Designing your monetization strategy.

- 24:12 Using psychology to help conversion.

- 29:05 Yield time for players to convert.

- 32:19 How should your players feel after spending money on your game?

- 34:34 Validating your players purchase.

- 37:09 Reconversion

- 39:28 How often should players be reconverting?

- 42:07 What presentation is best for first time conversion?

- 47:42 How does Ad monetization impact your player conversion?

- 51:01 Should purchases increase player sessions?

- 53:14 Battle Pass