Ep. 101: A Roadmap To Optimal Ad Placement

Whether you are promoting your game or advertising in your game, optimal ads and ad placement is key. This week on Mastering Retention, Tom speaks with Mobile Ad Monetization Expert, Yael Takomi (Mobile Gaming at Facebook) about setting realistic expectations for new users, segmented ad placement, the use of analytics in ad placement, and so much more!

Here are your cheat codes:

0:45 How did Yael Takomi get into the video game industry?

4:06 How does a player become a user?

5:45 How to tell the story of your game.

9:55 Setting honest expectations for new users.

15:56 Marketing with monetization - with product.

20:31 Where to start with ad monetization.

26:15 Segmented ad placement.

28:31 Ad placement gone wrong.

30:30 Ad placement done correctly.

34:08 You never want to lose a paying customer

39:33 Ad placements based on player sessions.

45:22 Using analytics to decide ad placements.

51:17 How to keep more players around longer.