170. How to Track Marketing That Works with Joshua Lauer
Episode description
In this episode, Eitan Koter chats with Joshua Lauer, founder of Lauer Creations Inc., about one of the most common marketing pain points today: making sense of your data.
Joshua has worked with over 100 companies, including multimillion dollar brands, to clean up their Google Analytics (GA4), streamline reporting, and help teams actually use their data to make better decisions. In just two years, he’s generated over $500K by doing exactly that.
If your tracking setup feels off, your reports are confusing, or you’re unsure which numbers to trust, this episode is worth a listen.
Joshua explains what usually goes wrong with GA4, how to approach data without getting overwhelmed, and what really matters when it comes to tracking performance for eCommerce and B2B sites.
You’ll also hear about how to create dashboards that are clear and easy to use, which metrics are worth paying attention to, and how to connect the dots between marketing performance and business results.
This conversation makes analytics feel less like a chore and more like a tool that supports real growth.
Whether you’re leading a team, managing a store, or just trying to stop flying blind with your marketing efforts, this episode will help you get a clearer picture of what’s working and what’s not.
Let’s get started.
Website: https://www.vimmi.net
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Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
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Guest: Joshua Lauer, Chief Executive Officer at Lauer Creations
Watch the full Youtube video here:
Takeaways:
- Truth, accuracy, and growth are essential in marketing...