168. Brand Building Tips That Actually Work with Dave Behar - podcast episode cover

168. Brand Building Tips That Actually Work with Dave Behar

Jun 10, 202532 minEp. 168
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Episode description

On today’s episode, Eitan Koter sits down with Dave Behar, founder and CEO of ION.

Dave has spent years building brands, launching companies, and helping others grow. He was part of the original Hotmail team, helped take it to millions of users, and worked with big names like Adidas, Powerbar, and the Pac-12. Now at ION, he’s helping companies get their content out through hyper-local and digital distribution.

In this conversation, Dave explains why having a strong brand is still at the core of growth, even with all the new tech tools. It’s not just about getting attention but about building trust and giving customers a reason to stick around.

They talk about how short-form content can turn quick attention into real action, why it’s smart to give your customers choices instead of just one offer, and how founders should build room to adjust as they go.

Dave also shares stories from the early Hotmail days, how sports partnerships helped grow their user base, and why having fun in business matters more than people think.

If you’re a founder, marketer, or anyone building something right now, this one’s for you. You’ll walk away with simple ideas you can actually apply.

Let’s get into it.

Website: https://www.vimmi.net 

Email us: [email protected] 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube 

Guest: Dave Behar, Founder, CEO & Chief Executive Athlete at ION Network

Dave Behar’s LinkedIn | ION Network

Watch the full Youtube video here:

https://youtu.be/BnbQucQI2_s


Takeaways:

  • Collaboration is key to achieving business success.
  • The concept of 'chief executive athletes' emphasizes a winning mindset.
  • Digital tools are leveling the marketing playing field.
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