How confident are you in your ability to create a presence and build rapport? Jeramy Poole is joining me in this episode to talk about confidently creating a presence whether it is in person or online through videos. Jeramy is the CEO of Poole Media Marketing Agency and the Host of The Moment, which is a real estate-focused talk show series. We cover how he got started as an entrepreneur, what lengths he went to to make an impression on his market, how he got to where he is today, creating inten...
Jul 21, 2021•36 min•Ep. 43
I am back for the third episode of my student series! This is where I talk to the real estate agents that have taken my course, Master Your Marketing with Paige! Katie Moe is joining me to talk about how the course helped her define her zone of happiness, find her people, and set herself apart from other agents by providing more value. Katie Moe has been a realtor for 16 years, and she is the co-founder of Arrive Real Estate Group which is based in Pleasanton, California. Clients know they can d...
Jul 07, 2021•39 min•Ep. 42
I am back for the second episode of my brand new student series! This is where I talk to the real estate agents that have taken my course, Master Your Marketing with Paige! Britney Kensmoe is joining me to talk about the many different ways that she has benefited from the course and what she is doing to move forward in her business and in her community because of it. Britney is a former high school teacher and cheer coach turned small business owner, house hustler, and community connector who us...
Jun 23, 2021•36 min•Ep. 41
After a brief hiatus… I am back! I am excited to be starting a brand new student series on the show where I talk to many real estate agents that I know and love and have taken my course! My course, Master Your Marketing with Paige, helps agents become the go-to real estate agent in their city, and Angie Hall is joining me as the first student to talk all about it! I am also answering some of her questions along the way. Angie Hall offers concierge real estate services for buyers and sellers in S...
Jun 09, 2021•37 min•Ep. 40
Great marketing and great branding are about creating an emotional connection between what you do and your audience. Don’t you agree? I am so excited to be talking to Mark Schaefer about this in today’s episode and how he has taught so many people (including myself) what it takes to market yourself well and build momentum. He really shifted the way that I approached my market in early 2019, so I really value his perspective. Mark W. Schaefer is a globally recognized author, speaker, podcaster, a...
Apr 14, 2021•36 min•Ep. 39
Have you ever heard of StoryBrand? StoryBrand is a 7-part framework that allows business owners to clarify their message, attract the right customers and grow their business. Today’s guest, Josh Cantrell, is joining me to talk all about storytelling and how to leverage the power of storytelling in real estate through the StoryBrand framework. Josh Cantrell is a StoryBrand Certified Guide and founder of the copywriting agency Signal Brandworks. Over the years, he has found that most business owne...
Apr 07, 2021•40 min•Ep. 38
Do you use Instagram Reels? Are you even using video at all for your real estate business on Instagram? After this episode, you’re definitely going to be motivated to start or step up your game! Today’s guest, Julee Patterson, is here to talk to us about getting in front of clients through video and more specifically, how to use Instagram Reels in real estate. Julee Patterson is a veteran broker and real estate agent who helps fun-loving people upsize their home, without upending their life and ...
Mar 31, 2021•40 min•Ep. 37
Do you struggle to find homes for your buyers in today’s market? In today’s episode, I am digging into how to find off-market listings for your buyers! The key to all of this is really dialing in the area that you want to serve and sticking to that community! This episode is jam packed with how I recommend leveraging your community (what I like to call your geographic zone of happiness) to find off-market listings, create traction and build trust! Tune in to learn more! Are you ready to become t...
Mar 24, 2021•28 min•Ep. 36
Do you want to know how to successfully farm in real estate? In today’s episode, I am digging into how to establish a farm as a real estate agent. For those of you who are not familiar with that term, it does not mean that we are farming animals, fruit or vegetables. In the real estate world, farming refers to a geographic zone of houses that you market to on a regular basis. This is such an important and impactful way to grow relationships and trust within your community. Tune in to hear how I ...
Mar 18, 2021•13 min•Ep. 35
Do you show up consistently and authentically on social media? Today’s guest, Liz Vaynerchuk-Novello, is here to talk to us all about what she does to consistently show up, stay authentic and connect with her audience. Elizabeth "Liz" Vaynerchuk- Novello has resided in Basking Ridge, New Jersey for the last 14 years, with her husband, Justin, and two kids Max (11) and Hannah (7). A former first-grade teacher and stay-at-home mom, she finally decided to pursue her dreams and get into real estate ...
Mar 10, 2021•34 min•Ep. 34
Do you have clear messaging that attracts your ideal client? Today’s guest, Michelle Mazur, is here to teach us how to get specific about who we want to show up for so we can break through the noise. Michelle Mazur works with brilliant business owners who are shaking things up but are having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their own powerful, captivating m...
Feb 24, 2021•38 min•Ep. 33
Do you understand the importance of search engine optimization? Today’s guest, Pip Seymour, is here to give us an overview of what search engine optimization is, direction on how to do keyword research and some of her best practices for tools like Google My Business, Google Analytics and Google Ads. Pip Seymour has over 15+ years of experience in advertising sales and marketing. She has helped entrepreneurs and creative agency owners build wealth and develop innovative winning marketing strategi...
Feb 17, 2021•58 min•Ep. 32
Have you thought about starting a Youtube channel for your business, but you’re not sure where to start? Today’s guest, Karin Carr, is here to give us tips, advice, direction and some of her favorite strategies for Youtube. She is providing a little bit of insight on the big picture side of it and then some of the nuts and bolts of what makes a good YouTube channel. Karin is a sought-after speaker on video marketing. She was named the #1 BombBomb Real Estate Video Influencer in 2019 in the Consu...
Feb 10, 2021•42 min•Ep. 31
How often do you get professional photos taken for your business? Today’s guest, Penny Sylvia, is here to talk all about professional branding and why it is so important in our marketing. Penny is a lifestyle and branding photographer who has traveled the world capturing destination weddings, families and worked on big commercial and small branding campaigns alike. As a professional photographer for over 19 years, Penny is known for making people feel at ease in front of her camera, having fun a...
Feb 03, 2021•36 min•Ep. 30
Are you ready to crush your productivity goals this year? Today’s guest is bringing you the perfect solution to help with this! In this episode, Erica Tudela is joining me. Erica is a real estate agent in my area, a colleague of mine, a mom to a busy baby boy and a champion of high-level productivity. She has been a student of mine in my Master Your Marketing course and since then has released her own line of quarterly planners specifically for real estate agents who want to move the needle forw...
Jan 06, 2021•34 min•Ep. 28
Is productivity a struggle for you? Do you often feel overwhelmed by your to-do list? Creating a system is the first thing you should do if you're struggling with productivity as your business is growing. But how do you know you're creating a system that will actually help? In this episode, I'm interviewing Amy Mitchell. Amy is an Online Business Strategist who helps people create systems that scale to increase productivity and help their business grow. She'll be sharing her tips on how to best ...
Dec 30, 2020•57 min•Ep. 27
Do you ever struggle with writer's block? I've got news for you. You're not alone. We all do from time to time! Erika Holmes is joining me today to help you eliminate this all too common struggle. Erika is a copywriter that specializes in website copy, email copy, and copy makeovers. She is full of knowledge and my go-to person to write all things savvy, sexy, and converting. She'll be dishing out tips on how to get more comfortable telling your own story. Ideally, after listening to this week's...
Dec 23, 2020•49 min•Ep. 26
Do you get nervous being on camera? Does the thought of putting yourself out there terrify you? I’ve brought in an expert who can help you conquer those fears!! Heather Sager is a speaking coach extraordinaire. She helps entrepreneurs get comfortable speaking live and on camera. She is also the creator of Speak Up to Level Up. Today, I wanted to give my podcast listeners a peek at what goes on inside my course in the members-only area. This sneak peek is from a live Q&A session with Heather ...
Dec 16, 2020•1 hr 6 min•Ep. 25
Are you ready to dive into growing your real estate business through Instagram? We’re covering all things Instagram in this week’s episode. Sue B. Zimmerman is a business coach and Instagram expert. She teaches small business owners how to become the go-to authority in their industry by using Instagram. Sue was recently a guest speaker inside of my members only Facebook group. She was dropping so many value bombs that day that I really wanted my podcast listeners to get a peek at the talk she ha...
Dec 09, 2020•1 hr 2 min•Ep. 24
Feeling that weird lull and wondering what you should be working on at this time of year? I’ve got the answer for you. Your budget and your action plan! Today, I want to talk about the single most important document that you work from. Your budget and your action plan lead the charge for how you manage your finances and spend money. It’s the perfect time to go ahead and plan out your numbers in advance. This will allow you to be able to make decisions quickly when you get busy during the busy mi...
Dec 02, 2020•19 min•Ep. 23
Are press releases and the concept of a PR department a part of your 2021 plan? Does that sound super overwhelming? It doesn’t have to be. Today, I want to teach you how you can flip that script by breaking down exactly how to easily use PR to gain traction in your local market. With everything going on in today’s world you have to be authentically connecting with people to be at the top of your game. By that I mean, not just buying your market with advertising and billboards, but really showing...
Nov 25, 2020•21 min•Ep. 22
Would you roll your eyes if I told you blogging and learning how to promote your blog is what you should be focusing on right now? It’s true! Blogging isn’t dead. The holidays are coming up quick and they offer so many great opportunities for fun and informative blog posts that are sure to interest your viewers. There couldn’t be a better time to start, than now. In this episode we’re going to dive into why blogging is so important for your business and how it can increase traffic to your websit...
Nov 18, 2020•17 min•Ep. 21
How do you make your clients' experience unique and different? How do you set yourself apart from the rest of the market? With the holidays coming up quick, I thought it felt like an appropriate time to share with you all something really fun I do for my clients a couple of times a year. This is something you can do safely from home using your Instagram stories or Facebook. This episode will talk specifically about my step-by-step strategy for giving away Starbucks coffee straight from your soci...
Nov 13, 2020•19 min•Ep. 20
Are you trying to market to all the people and do all the things? There’s something you need to know. The riches are in the niches, my friend. Niching down is going to save you money on marketing, and you’ll be doing more business because you’re known as a specialist. In other words, you’ll be spending less and making more. It’s a win-win. Michele Bellisari is a full-time realtor in Boca Raton, Florida. She is the founder of #SoooBoca, her blog, where she shares all things to do, places to go to...
Oct 24, 2020•23 min•Ep. 19
Do you find yourself getting hung up on your follower count? Feeling like you don’t have enough followers to make an impact? Would it make you feel better if I told you that’s not true! Today I’m joined by one of my students, Ryan Johannes, to talk about how he quadrupled his business in one year. Crazy, right?! In this episode we’re diving into how to use social media to grow your business. Ryan is sharing how he uses video to build relationships with his audience, why it’s not about the number...
Oct 14, 2020•26 min•Ep. 18
Does your brand go beyond your color scheme and your logo? If you’re not sure, that’s okay! Today we’re going to talk about what it really means to build a personal brand through community marketing, and what the evolution of creating a brand looks like. Our guest today, Tim Collom, is a leading agent in the Sacramento area, where he has been innovating to both grow his business and delight his clients for the last twenty years. When he’s not suited up with clients, he’s pushing his body past it...
Oct 07, 2020•42 min•Ep. 17
Does your website copy feel a little… bleh? Writing copy that converts can seem like a really daunting task, so today we’re breakin’ it down for you! The copy on your website is SO important. If there’s one thing that I would continue to dig deeper on, it’s how to up-level my copywriting. I want to tell stories that engage my ideal client in the area that I serve and help tell the story of who I am in an authentic and real way. What do the words say on your website? What do the words say in your...
Sep 30, 2020•36 min•Ep. 16
What if you could leverage the things you’re passionate about to grow your business and give more back to your community? This week's episode is all about how to leverage giving back in your marketing. Because guess what? You can give back to your community in a way that fits into and becomes a part of your brand. I’m sharing my own experience setting up a non-profit organization, how I’ve made non-profits a part of my brand, and how you can do the same in a way that feels authentic to you. If y...
Sep 23, 2020•42 min•Ep. 15
Do you think and act like a CEO? I want to talk a little bit about what it means to be the CEO of your business, because that’s exactly what you are. You might not have thought about it like that when you decided to become a real estate agent, so I want to walk you through what that means. In this episode, we're going to dive into five things that you need to have in place to help you step into the role of CEO of your business. Tune in to find out how to show up so you can build your dream busin...
Sep 16, 2020•26 min•Ep. 14
What does a typical day look like for you? Do you plan out your daily activities with your yearly goals in mind? I get asked all the time what a typical day or week looks like for me, and I thought it would be really interesting to talk about how I plan my weeks because there are some things in my routine that you might not expect. Another question I hear a lot is “how do you do it all?!” Well, I don’t. I outsource things I don’t want to do, not just in my business but in my personal life too. S...
Sep 14, 2020•28 min•Ep. 13
