Send me a message With so much entitlement out there these days, it's no wonder why so many real estate agents and loan officers feel like they don't need to, or shouldn't have to, learn how to get their own clients. They join a team where everything is handed to them, they never have to generate their own leads. Unfortunately, they're in for a rude awakening if those leads ever dry up and they have to go out on their own. But I'm here to tell you why having to earn it (aka get your own clients)...
Aug 23, 2018•19 min•Ep. 35
Send me a message You probably have a pile of old leads that are just sitting there in your CRM, not assigned to a Drip campaign, and not being contacted. Usually they're older leads, 6+ months old. But I'm here to tell you "There's gold in them hills!" There are a few simple things you can do to revive those old leads and bring them back to life. I'll give you a few specific text messages that you can send, today, to your old leads and get a surprisingly good response. We'll also talk about the...
Aug 16, 2018•23 min•Ep. 34
Send me a message I hope you're wearing steel toed boots, because this week, I'm stepping on toes! I may just call you out this week for using these crappy marketing tactics, BUT I do it with love. How is anyone supposed to improve if they don't know what to improve on!? I start out briefly talking about the big real estate news this week; Zillow bought a mortgage company and is officially getting into the mortgage game. Want my take on that? Well you'll certainly get it! Then I start jumping up...
Aug 09, 2018•23 min•Ep. 33
Send me a message This week, the one and only Katie Lance, author of Get Social Smart, joins us to talk about what most real estate agents today are doing wrong, and what they're doing right. She gives us a handful of great app recommendations. We also cover how to overcome writers block when creating content, the first hire to make when you become very busy, tips for staying consistent with your content, and how to avoiding analysis paralysis. This is another jam packed show, and you'll certain...
Aug 02, 2018•56 min•Ep. 32
Send me a message Neil Mathweg, the Host of the Onion Juice Podcast, makes his very first appearance on the show today, and DAMN is it packed full of value, tactics, and insight. I originally brought Neil on to talk about his experience starting from scratch as a Realtor (he recently stepped down as the CEO of his local Realty Executives brokerage to be a full-time Realtor again) and he certainly delivered on that. But in true Massive Agent fashion, The Squirrel made yet another appearance and l...
Jul 26, 2018•1 hr 3 min•Ep. 31
Send me a message Your time is extremely valuable. The reason why is because it's limited. We only have 24 hours in a day. So who we choose to work with, and who we spend our precious time with, matters a great deal. As real estate professionals, we can choose who we work with and associate with. In this episode, I explain why I say that sometimes the best client, is the one who never actually becomes a client. If you've ever had a nightmare client, or a deal that sucks all your time and positiv...
Jul 19, 2018•21 min•Ep. 30
Send me a message Building a Client Attraction Machine can change your life, and your career forever. In this episode, I tell you about the one article I wrote that has generated over $100k in commission over the last couple years. Look, we all have a choice to make. We can choose a business model that requires us to continue to chase down clients one at a time. OR we can build a solid foundation of valuable content, aka the Client Attraction Machine, that continues to bring in new leads and new...
Jul 12, 2018•27 min•Ep. 29
Send me a message You've probably heard for years that you need to "become a local media company that happens to sell real estate." Gary Vee has been saying it for a couple years now, and to be honest, his message is what got me on board the media company train. It's why I launched Search Salt Lake and Salt Lake Insider. But what the hell does being a media company even mean? What does that look like? What SPECIFICALLY do you need to do to become a local media company that sells real estate? Wel...
Jul 05, 2018•20 min•Ep. 28
Send me a message Let's talk about time management, and some systems for being more productive. On this episode, I describe my "system" for getting stuff done efficiently. But at the same time, we need to talk about how to get motivated, and STAY motivated. You could have the best time management system in the world, but without deep motivation keeping you moving forward, it's not going to work. In addition, so many of you are way too hard on yourself for not being perfect. News flash: no one is...
Jun 28, 2018•23 min•Ep. 27
Send me a message Price is not always the most important factor. Most of the time, yes, but don't underestimate the value that the other terms of an offer bring to the table. Not all sellers are created equal. They have different priorities; different wants and needs. On this episode of the Massive Agent Podcast, you'll learn how to get more offers accepted for your buyers by finding out what is important to the seller, and then if possible, working those things in to your offer. You'll learn wh...
Jun 21, 2018•19 min•Ep. 26
Send me a message Asking this one question when meeting a potential client for the first time will greatly increase your chances of getting them as a client. People hire those they know, like and TRUST. Gain their trust instantly by asking this question, and I guarantee you'll sell more homes. *********************** RESOURCES : Massive Agent Business Accelerator : 12 Week Program to go from stressed out solo agent, to thriving business owner making more , and working less. Repurpose Social Medi...
Jun 14, 2018•22 min•Ep. 25
Send me a message Whether you recognize it or not, voice-controlled devices using Alexa, Google, and Siri are taking over. The ability to market yourself and your business on those devices is already possible, with the use of Alexa Flash Briefings, Alexa and Google Home Skills, podcasts, and more. On this episode, we talk about how you too can market your brand on Echo, Google Home, and HomePod. A few weeks ago, I attended VoiceCon in NYC and I learned a ton about specific ways we, as Realtors a...
Jun 07, 2018•29 min•Ep. 24
Send me a message It's amazing to see how fast a good reputation can be destroyed. Watching the speed at which Rosanne got fired, and had her career ended, for a ridiculous tweet (although she didn't exactly have a "good reputation" to start with), it puts into perspective how careful we need to be. In this episode, I tell you about a situation right now with a lender, where they screwed things up so bad, causing a nightmare for my buyer, and how this all reflects on me too. I give details. Guys...
May 31, 2018•21 min•Ep. 23
Send me a message Are your leads falling through the cracks? Are you wasting good real estate leads? Struggling to turn leads into clients? Getting leads is just the first step. You have to become a master at converting those leads into clients. To convert your leads, you really have to respond to them within 5 minutes, or they'll turn cold faster than you can say Zillow. But responding to your leads within 5 minutes, 100% of the time, is damn near impossible unless you have some great lead resp...
May 24, 2018•23 min•Ep. 22
Send me a message The question I get most, hands down, is "Should I post to my personal profile, or my Facebook Business Page?" I personally believe you should be doing BOTH, but they each function differently and should be used for different things. I also lay out a specific tactic you can use to grow your Facebook Page's "Likes" and followers, using Facebook's own platform. Plus we'll talk about why the # of Likes your Page has is pretty much irrelevant, except for ONE specific reason. Learn t...
May 17, 2018•25 min•Ep. 21
Send me a message On this episode, I threw out the script and our usual format. There were a bunch of random things I wanted to talk about, so I said to hell with the format, and just went with the flow. We cover the latest Facebook updates (one is awesome, and the other sucks), some fresh perspective on how your online and social media content may be working without you even knowing it, encouragement about being ahead of the curve when the market shifts, and more. Episode 20 is basically organi...
May 10, 2018•25 min•Ep. 20
Send me a message I recently did something that I have never done before in my real estate career... I switched brokerages! If you've ever considered switching to a different real estate brokerage, you know it's not a decision to take lightly. There are MANY things to take into account and consider. Up until recently, I thought I was good with my old brokerage. But I realized... what if settling for "good" meant that I was missing out on "great?" It was then that I opened up to seeing what else ...
May 03, 2018•40 min•Ep. 19
Send me a message The Basics. The low hanging fruit. Sometimes some of the most obvious or simple things get ignored. If you're NOT doing these few little things, it's definitely hurting your business. On this episode of the Massive Agent Podcast, I'll tell you what these things are are, why they're important, and how to fix them. Also, this week, surprising precisely no one, I step on some toes. Maybe even yours! PLUS, in Massive Q & A, I answer Alex Bordes' question about using your person...
Apr 26, 2018•22 min•Ep. 18
Send me a message Most agents and lenders are approaching their relationship together the completely wrong way, and it's hurting their respective businesses. I'll explain how they have it backwards, how to fix it, and why it's so important to get right. In this week's Massive Q&A, I answer a question I got from Neil Mathweg on his podcast about Custom Audiences and Lookalike Audiences for Facebook Ads. I'll tell you what they are, how to create them, and how to use them to get better results...
Apr 19, 2018•23 min•Ep. 17
Send me a message Personally, I used to DESPISE LinkedIn. HATED it with a passion. But things change, as has my opinion of LinkedIn. I don't think serious real estate marketers can ignore LinkedIn anymore. In this episode, I explain why, and how LinkedIn is NOT the same platform as it was 6-12 months ago. If you're a content creator, you can't afford to sleep on LinkedIn anymore. Plus, I'll also tell you all about how much I love the National Association of Realtors' "new" logo. This shitstorm a...
Apr 12, 2018•21 min•Ep. 16
Send me a message On this episode, I'll tell you WHY you need to stop, and what you should be doing instead. If you're posting more than 10% real estate related content online, you're shooting yourself in the foot. With more active Realtors and Loan Officers today than ever before, social media is VERY noisy and littered with posts of listings, open houses, boring average homes, and agents bragging about how fast they just sold a home (in the hottest sellers market ever, mind you). What most age...
Apr 05, 2018•30 min•Ep. 15
Send me a message We all know the real estate market is due for a crash. We have no clue when it's coming, only that it IS coming. On this episode of the Massive Agent Podcast, I'll explain why you should actually be EXCITED about the coming real estate market crash. Maybe you've heard the saying, "fortunes are made during recessions". I talk about what that means to you, the average Realtor or Loan Officer, and how you can put yourself in a position to thrive when the market tanks. When everyon...
Mar 29, 2018•23 min•Ep. 14
Send me a message You've probably heard about Facebook Pixels, but may or may not know how they work. Jason Frazier is here today to talk about how, and why, Realtors and Loan Officers should be using the Facebook Pixel in their real estate marketing plan. We talk about what the Facebook Pixel is, what it's used for, and how you can use it to run more successful Facebook Ads, and have better data on your potential clients. Jason will walk you through how to create your first Custom Audience with...
Mar 22, 2018•42 min•Ep. 13
Send me a message I have an ANNOUNCEMENT! But first, provide value. Just provide value. Right? That's all. We hear it over and over, but do we really even know what the hell that means anymore? On this episode, I'll define what it means to provide value in your real estate marketing. Specific examples of things a Realtor can do provide value, and attract business. I'll tell you how I personally provide value, and what it's done for my business. These are all things that you can do yourself, toda...
Mar 15, 2018•31 min•Ep. 12
Send me a message We couldn't pack it all into Episode 10, so as a follow-up to last week's episode on Instagram, we dive even deeper into specifics and best practices for using Instagram for real estate. Learn a cool new strategy for getting your Instagram Stories seen by more new people, discover a couple great photo and video editing apps to help take your Instagram content to the next level, and find out more about hashtag placement, and how many to use in the first place. We discuss some ne...
Mar 08, 2018•22 min•Ep. 11
Send me a message Instagram has become a juggernaut in social media. In some ways, using Instagram and Instagram Stories can be more helpful to your real estate business than even Facebook. But the key is to learn how to use Instagram the RIGHT way. In this episode of the Massive Agent Podcast, we cover: When should you post? How often? How many hashtags should you use? Where to put the hashtags? How to get found by new people through Instagram Stories? What are geotags? This is a great primer o...
Mar 01, 2018•25 min•Ep. 10
Send me a message Having a bunch of online reviews almost always leads to more business. Most people do a ton of research and read lots of online reviews before buying something new, trying out a new restaurant, picking a new dentist, and especially choosing a Realtor to sell their home. Consumer behavior has changed dramatically over the last decade, and the importance of having great online reviews (and lots of them!) cannot be overstated. On this episode, I'll tell you exactly where you want ...
Feb 22, 2018•19 min•Ep. 9
Send me a message There are countless opinions on what a real estate agent should do to get more business. Door knocking, cold calling, sending out letters, open houses, and on and on. But there's a completely different approach called Content Marketing, AKA Attraction Marketing. Imagine having a buyer call YOU and ask you to work with them. Imagine having business come to you, already convinced that they are hiring you. That is what is possible with content marketing. Today I'm telling my perso...
Feb 15, 2018•29 min•Ep. 8
Send me a message Snapchat opened more doors for me than any other social media platform. I owe so much of my brand and the large real estate network that I built, to Snapchat. We'll talk about using Snapchat the RIGHT way, and how Snapchat geofilters could be a game changer for you. I tell you my best performing geofilter campaigns to date, and how you can replicate their success. Yes, Instagram Stories has been beating the crap out of Snapchat over the past year, but Snapchat is far from dead....
Feb 08, 2018•34 min•Ep. 7
Send me a message Chatbots on Facebook Messenger are the latest craze in marketing. They're extremely powerful as a marketing tool, and using a chatbot could be one of the most underutilized marketing tactics this year. On this episode, we welcome our very first guest to the Massive Agent Podcast. We sat down with Kelvin Krupiak from Red Peak Media, who published a great step-by-step article on how you can setup your very own chatbot on your Facebook Page... for free. We discuss specific ways to...
Feb 01, 2018•36 min•Ep. 6
